اعزازی، تینا و هوشیار، وجیهه. (1403). «تحلیل تأثیر کیفیت خدمات به سالمند بر وفاداری آنها از طریق تجربه به یادماندنی و رضایت در میان سالمندان هتلهای 5 ستاره مشهد». فصلنامه ارزش آفرینی در مدیریت کسبوکار. دوره4، شماره 1، صص 71-92.
ایمانی خوشخو، محمدحسین و ایوبی یزدی، حمید. (1389). «عوامل مؤثر بر ارزش ویژه برند در مقصد گردشگری شهر یزد». فصلنامه مطالعات گردشگری. شماره13، صص 113-137.
باسخا، مهدی؛ حسینی امیری، سیدمحمود و روحی نژاد، سالومه. (1398). «نقش اقتصاد تجربه گردشگری روستایی بر دلبستگی مکان و نیات رفتاری گردشگران روستایی (مورد مطالعه: مناطق ییلاقی رامسر و چالوس)». فصلنامه مطالعات مدیریت گردشگری. سال 14، شماره47، صص 125-156.
بهاری، جعفر؛ کروبی، مهدی و جهانیان، منوچهر. (1399). «بررسی نقش میانجی رضایت گردشگر در تأثیر کیفیت ادراک شده برند مقصد بر ارزش ویژه برند مقصد گردشگری ورزشی». فصلنامه علمی پژوهشی گردشگری و توسعه. سال دهم، شماره2، صص 80-95.
جاویدی زرگری، مسعود؛ اسماعیل پور، حسن و وظیفه دوست، حسین. (1400). «تبیین نقش بازاریابی داستان سرایی و درگیری سفر بر تمایل و قصد رفتاری در انتخاب یک مقصد گردشگری (رویکرد پدیدارشناسی)». مجله گرشگری فرهنگ. 2 (4)، صص 55-68.
خاوریان گرمسیر، امیررضا؛ جشنی، مهسا؛ خادم، فاطمه؛ شکوری، بهنوش و ابراهیمی ترک محله، ابراهیم. (1403). «تحلیلی بر نقش تکنولوژیهای گردشگری در تجربه به یادماندنی گردشگران شهری در ایران». مجله گردشگری شهری، شماره 4، دوره 11، صص 19-37.
رنجبریان بهرام؛ امامی، علیرضا و غفاری، محمد. (1393). رفتار مصرف کننده در گردشگری. تهران: مهکامه.
ساریخانی، عادل؛ رضایی، محمدرضا؛ پاشاپور، حجت الله و رحیمی، علی. (1403). «تحلیل تأثیر ارزش ویژه برند یک مقصد گردشگری بر وفاداری گردشگران آن با نقش میانجی تجربه برند؛ مطالعه موردی: شهرستان سرعین». مجله گردشگری شهری، شماره 2، دوره 11، صص 35-56.
شیرقاضی، مهرداد؛ سطانی، مرتضی و سلطانی نژاد، نیما. (1403). «واکاوی مفهوم داستان سرایی در شکلگیری هویت مکانهای گردشگری». فصلنامه گردشگری و توسعه، شماره2، سال 13، صص 203-218.
غفوریان، احسان. (1400). ارزیابی نقش بازاریابی داستان سرایی در توسعه گردشگری با تأکید بر مدل قصد رفتاری در مناطق تاریخی (مورد مطالعه برج اردکان). پایان نامه کارشناسی ارشد مدیریت جهانگردی، موسسه آموزش عالی بینالود.
فدایی تیرانی، زهره. (1402). بررسی تأثیر تجربه به یادماندنی گردشگری بر دلبستگی به مکان با در نظر گرفتن نقش میانجی گری بهزیستی لذتگرا و سعادتگرا و تعدیلگری فراوانی بازدیدها. پایان نامه کارشناسی ارشد مدیریت جهانگردی، دانشگاه پیام نور کرج.
فریدی فشتمی، عالیه؛ سالاری پور، علی اکبر و حسام، مهدی. (1399). «تبیین عوامل مؤثر بر دلبستگی و وفاداری گردشگران به مقاصد گردشگری مطالعه موردی: شهر رشت». نشریه هنرهای زیبا- معماری و شهرسازی. دوره25، شماره3، صص 71-83.
گلی، آرمین؛ قلی پور سلیمانی، علی و دل افروز، نرگس. (1400). «نقش قدرت داستان سرایی رسانههای اجتماعی در توسعه مقصد گردشگری جزیره قشم». مطالعات رفتار مصرف کننده. دوره 8، شماره3، صص 117-139.
نیکخواه، فرناز؛ کیانی فیض آبادی، زهره و نجارزاده، محمد. (1400). «تأثیر تجربه گردشگری برخاطرات، رضایتمندی و نیات رفتاری گردشگران مطالعه موردی: شهر شیراز». فصلنامه گردشگری شهری. دوره8، شماره1، 83-97.
ورمزیای، حجت؛ فتحی، مرضیه؛ کلانتری، خلیل و شایق، محمدآصف. (1402). «تحلیل مولفههای توسعه گردشگری اجتماع محور در مناطق روستایی؛ مطالعه موردی شهرستانهای مریوان و سروآباد». فصلنامه مطالعات مدیریت گردشگری. سال18، شماره62، صص 243-268.
Aaker, D. A. (1991). Managing brand equity: capitalizing on the value of a brand name. Nova Iorque: Free Press.
Adil, M., Khan, M. N., & Ansari, S. A. (2015, January). Customers’ perception towards bank service quality: a comparative study of Indian and Turkish customers. In Proceedings of 6th IIMA Conference on Marketing in Emerging Economies (Vol. 1, pp. 266-275).
Aho, S. K. (2001). Towards a general theory of touristic experiences: modelling experience process in tourism. Tourism Review, 56 (3/4): 33–37.
Alexandris, K., Kouthouris, C., & Meligdis, A. (2006). Increasing customers' loyalty in a skiing resort: The contribution of place attachment and service quality. International Journal of Contemporary Hospitality Management, 18(5), 414–425.
Andrades, L., & Dimanche, F. (2014). Co-creation of experience value: a tourist behaviour approach. In M. Chen and J. Uysal (Eds), Creating experience value in tourism (pp. 95–112), Wallingford: CABI.
Ansari, S., Adil, M., Dogra, N., & Sadiq, M. (2022). How do psychological and contextual factors influence green hotel stay? Empirical evidence from young Indians. NMIMS Management Review, 30(2), 140-148.
Arya, V., Paul, J., & Sethi, D. (2022). Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity. International Journal of Consumer Studies, 46(4), 1381-1398.
Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219–231.
Carù, A., & Cova, B. (2003). Revisiting consumption experience: A more humble but complete view of the concept. Marketing theory, 3(2), 267-286.
Cater, C., Albayrak, T., Caber, M., & Taylor, S. (2021). Flow, satisfaction, and storytelling: a causal relationship? Evidence from scuba diving in Turkey. Current Issues in Tourism, 24(12), 1749–1767.
Chen, N. C., Dwyer, L., & Firth, T. (2014). Conceptualization and measurement of dimensionality of place attachment. Tourism Analysis, 19(3), 323–338.
Dawson, P., & Sykes, C. (2018). Concepts of time and temporality in the storytelling and sensemaking literatures: A review and critique. International Journal of Management Reviews, 00, 1–18
Del Bosque, I. R., & San Martín, H. (2008). Tourist satisfaction: a cognitive-affective model. Annals of tourism research, 35(2), 551-573.
Delgadillo, Y., & Escalas, J. E. (2004). Narrative word-of-mouth communication: Exploring memory and attitude effects of consumer storytelling. Advances in Consumer Research, 31, 186–192.
Duke, C. R., & Persia, M. A. (1996). Performance-importance analysis of escorted tour evaluations. Journal of Travel & Tourism Marketing, 5(3), 207-223.
Dwivedi, A., Johnson, L. W., Wilkie, D. C. H., & De Araujo-Gil, L. (2019). Consumer emotional brand attachment with social media brands and social media brand equity. European Journal of Marketing, 53(6), 1176–1204.
Dwyer, L., Chen, N., & Lee, J. (2019). The role of place attachment in tourism research. Journal of Travel & Tourism Marketing, 36(5), 645-652.
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50.
Ghaderi, Z., Rajabi, M., Butler, R., & Beal, L. (2024). Flow experience and behavioural intention in recreational flights: the mediating role of satisfaction, recollection and storytelling. Anatolia, 1-17.
Guleria, A., Joshi, R., & Adil, M. (2023). The impact of memorable tourism experiences on customer-based destination brand equity: the mediating role of destination attachment and overall satisfaction. Journal of Hospitality and Tourism Insights, 7(4), 1994-2013.
Hagen, O. (2008). Driving environmental innovation with corporate storytelling: Is radical innovation possible without incoherence? International Journal of Innovation and Sustainable Development, 3(4), 217–233.
Halpenny, E. H. (2006). Examining the relationship of place attachment with pro-environmental intentions. In Proceedings of the 2006 Northeastern Recreation Research Symposium. GTR-RS-P-14 (pp. 63–67). Bolton Landing, NY: United States Department of Agriculture, Forest Service, Northern Research Station.
Hammitt, W. E., Backlund, E. A., & Bixler, R. D. (2006). Place bonding for recreation places: Conceptual and empirical development. Leisure Studies, 25(1), 17–41.
Harrison-Walker, L. J. (2001). The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents. Journal of Service Research, 4(1), 60–75.
Hidalgo, M. C., & Hern´andez, B. (2001). Place attachment: Conceptual and empirical questions. Journal of Environmental Psychology, 21(3), 273–281.
Hsu, F. C., & Scott, N. (2020). Food experience, place attachment, destination image, and the role of food-related personality traits. Journal of Hospitality and Tourism Management, 44,79–87.
Huang, Z. J., & Cai, L. A. (2015). Modeling consumer-based brand equity for multinational hotel brands: When hosts become guests. Tourism Management, 46, 431–443.
Ismail AR. (2010). Investigating British customers’ Experience to Maximize Brand Loyalty Within the Context of Tourism in Egypt: Netnography & Structural Modelling Approach. Doctor of Philosophy in Marketing: Brunel University.
James, C. H., & Minnis, W. C. (2004). Organizational storytelling: It makes sense. Business Horizons, 47(4), 23–32.
Jawahar, D., Vincent, V. Z., & Philip, A. V. (2020). Art-event image in city brand equity: mediating role of city brand attachment. International Journal of Tourism Cities, 6(3), 491-509.
Jones, M. A., & Suh, J. (2000). Transaction‐specific satisfaction and overall satisfaction: an empirical analysis. Journal of Services Marketing, 14(2), 147-159.
Kahraman, O. C., & Cifci, I. (2023). Modeling self-identification, memorable tourism experience, overall satisfaction, and destination loyalty: Empirical evidence from small island destinations. Journal of Hospitality and Tourism Insights, 6(2), 1001-1023.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.
Keskin, H., Akgun, A. E., Zehir, C., & Ayar, H. (2016). Tales of cities: city branding through storytelling. Journal of Global Strategic Management, 1(10), 31–41.
Khater, M., Ibrahim, O., Al-Salim, F., & Faik, M. (2025). Weaving tales: the impact of storytelling in tourism guides on cultural immersion. Tourism Recreation Research, 1-16.
Kim, J. H. (2018). The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856-870.
Konecnik, M., & Gartner, W. B. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34(2), 400–421.
Kumar, R. S., Dash, S., & Malhotra, N. K. (2018). The impact of marketing activities on service brand equity: The mediating role of evoked experience. European Journal of Marketing, 52(3/4), 596-618.
Kutlu, D., & Ayyıldız, H. (2021). The role of the destination image in creating a memorable tourism experience. Journal of Tourism and Services, 12(23), 199-216.
Larsen, S. (2007). Aspects of a psychology of the tourist experience. Scandinavian Journal of Hospitality & Tourism, 7(1), 7-18.
Lim, Y., & Weaver, P. A. (2014). Customer-based brand equity for a destination: The effect of destination image on preference for products associated with a destination brand. International Journal of Tourism Research, 16(3), 223–231.
McCool, S. F., & Martin, S. R. (1994). Community attachment and attitudes toward tourism development. Journal of Travel Research, 32(3), 29–34.
Mishra, A., Dash, S. B., & Cyr, D. (2014). Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle. Journal of Product & Brand Management, 23(4/5), 333-348.
Moore, S. A., Rodger, K., & Taplin, R. (2015). Moving beyond visitor satisfaction to loyalty in nature-based tourism: a review and research agenda. Current Issues in Tourism, 18(7), 667–683.
Nugraha, K. S. W., Suryaningsih, I. B., & Cahyanti, I. D. (2021). Destination quality, experience involvement, and memorable tourism experience: is it relevant for rural tourism?. Management & Marketing, 16(1), 69-85.
Olivier, R. and Swan, J. (1989). Consumer perceptions of interpersonal equity and satisfaction in transaction: a field survey approach, Journal of Marketing, Vol. 53 No. 2, pp. 21-35.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A multiple-item scale for measuring consumer perc. Journal of Retailing, 64(1), 12.
Pike, S., & Page, S. J. (2014). Destination marketing organizations and destination marketing: A narrative analysis of the literature. Tourism Management, 41, 202–227.
Pike, S., Bianchi, C., Kerr, G., & Patti, C. (2010). Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market. International Marketing Review, 27(4), 434–449.
Pine, B. J. & Gilmore, J. H. (1999). The Experience Economy: Work is Theatre & Every Business a Stage. Boston, MA: Harvard Business School Press.
Pizman, A., & Millman, A. (1993). Dimensions of tourist satisfaction with a destination. Annals of Tourism Research, 5, 314-322.
Pratminingsih, S. A., Johan, A., & Salsabil, I. (2022). The effect of destination attractiveness on destination attachment and its impact on tourist sustainable behavior. Jurnal Siasat BIsnis, 222-234.
Rasoolimanesh, S. M., Seyfi, S., Rather, R. A., & Hall, C. M. (2022). Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in the heritage tourism context. Tourism Review, 77(2), 687-709.
Reamy, T. (2002). Imparting knowledge through storytelling. KM World, vol. 11, no. 7. Retrieved from www.kmworld.com, Accessed date: 18 November 2024.
Rodríguez-López, M. E., del Barrio-García, S., & Alcántara-Pilar, J. M. (2020). Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type. International Journal of Contemporary Hospitality Management, 32(2), 815-834.
Ruzzier, M. K., Antoncic, B., & Ruzzier, M. (2014). Cross-cultural model of customer-based brand equity for a tourism destination. IUP Journal of Brand Management,11(1), 7.
Scannell, L., & Gifford, R. (2017). The experienced psychological benefits of place attachment. Journal of Environmental Psychology, 51, 256–269.
Sharma, P., & Nayak, J. K. (2019). Understanding memorable tourism experiences as the determinants of tourists' behaviour. International Journal of Tourism Research, 21(4), 504-518.
Sofiane, L. (2019). The impact of consumer-based brand equity on word-of-mouth behavior. International Journal of Business and Social Science, 10(4), 75-85.
Soonsan, N., Sungthong, S., & Phakdee-Auksorn, P. (2025). Exploring the Impact of Tourist Experiences, Satisfaction, and Storytelling Intentions in Thailand’s Andaman Marine and Coastal Destinations: An Empirical Investigation. Journal of Quality Assurance in Hospitality & Tourism, 1-29.
Spreng, R. A., & Dixon, A. L. (1992). Alternative comparison standards in the formation of consumer satisfaction/dissatisfaction. Enhancing Knowledge Developments in Marketing, 85-91.
Stavrianea, A., & Kamenidou, I. (2022). Memorable tourism experiences, destination image, satisfaction, and loyalty: an empirical study of Santorini Island. EuroMed Journal of Business, 17(1), 1-20.
Stedman, R. C. (2003). Is it really just a social construction? The contribution of the physical environment to the sense of place. Society and Natural Resources, 16(8), 671–685.
Sthapit, E. & Bjo¨rk, P. (2019). Relative contributions of souvenirs on memorability of a trip experience and revisit intention: A study of visitors to Rovaniemi, Finland. Scandinavian Journal of Hospitality and Tourism, 19(1), 1-26.
Sthapit, E. (2013). Tourists' perceptions of memorable experiences: Testing the memorable tourism experience scale (MTEs) among tourists to Rovaniemi, Lapland (Master's thesis, fi= Lapin yliopisto| en= University of Lapland|).
Su, L., Cheng, J. Q., & Swanson, S. J. (2020). The impact of tourism activity type on emotion and storytelling: the moderating roles of travel companion presence and relative ability. Tourism Management, 81, 104138.
Su, L., Hu, X., Swanson, S. R., & He, X. (2024). Ritualized host-tourist interaction and storytelling intentions: the roles of sense of belonging and group size. Journal of Sustainable Tourism, 1-19.
Sustacha, I., Baños-Pino, J. F., & Del Valle, E. (2024). How smartness affects customer-based brand equity in rural tourism destinations. Journal of Destination Marketing & Management, 34, 100949.
Tapar, A. V., Dhaigude, A. S., & Jawed, M. S. (2017). Customer experience-based satisfaction and behavioural intention in adventure tourism: exploring the mediating role of commitment. Tourism Recreation Research, 42(3), 344–355.
Tenenhaus, M., Vinzia, Y. C., & Lauro, C. (2005). PLS Path Modeling Computational Statistics & Data Analysis, v. 48.
Thi, K., Huy, T., Van, C., & Tuan, P. (2020). The effects of service quality on international tourist satisfaction and loyalty: Insights from Vietnam. International Journal of Data and Network Science, 4(2), 179-186.
Thomson, M. (2006). Human brands: Investigating antecedents to consumers’ strong attachments to celebrities. Journal of Marketing, 70(3), 104–119.
Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77–91.
Tobin, P. (2006). Teaching IT through storytelling. Proceedings of The Conference on Information Technology in Tertiary Education,18–20 September, Pretoria, South Africa.
Trinanda, O., Sari, A. Y., Cerya, E., & Riski, T. R. (2022). Predicting place attachment through selfie tourism, memorable tourism experience, and hedonic well-being. International Journal of Tourism Cities, 8(2), 412-423.
Tussyadiah, I. P., & Fesenmaier, D. R. (2008). Marketing places through first-person stories—An analysis of the Pennsylvania Road Tripper Blog. Journal of Travel & Tourism Marketing, 25(3–4), 299–311.
Vada, S., Prentice, C., & Hsiao, A. (2019). The influence of tourism experience and well-being on place attachment. Journal of Retailing and Consumer Services, 47, 322-330.
Van-Dúnem, T., Coelho, A., & Bairrada, C. M. (2023). Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals. International Journal of Event and Festival Management, 14(3), 277-293.
Wei, C., Zhao, W., Zhang, C., & Huang, K. (2019). Psychological factors affecting memorable tourism experiences. Asia Pacific Journal of Tourism Research, 24(7), 619-632.
Westbrook, R. A., & Reilly, M. D. (1983). Value-percept disparity: An alternative to the disconfirmation of expectations theory of consumer satisfaction. Advances in consumer research, 10(1).
Williams, D. R., & Roggenbuck, J. W. (1989). Measuring place attachment: Some preliminary results. In L. H. McAvoy & D. Howard (Eds.), Abstracts of the 1989 leisure research symposium. National Recreation and Park Association: Arlington, VA.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the academy of marketing science, 28, 195-211.
Yuksel, A., Yuksel, F., & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective, and conative loyalty. Tourism Management, 31(2), 274–284.
Yuxin, F., Jianpeng, Q., Xiaoyu, L., Yunxia, T., & Weilong, M. (2024). Exploring the influence of historical storytelling on cultural heritage tourists’ revisit intention: A case study of the Mogao Grottoes in Dunhuang. Plos one, 19(9), e0307869.
Zhang, C. X., Fong, L. H. N., & Li, S. (2019). Co-creation experience and place attachment: Festival evaluation. International Journal of Hospitality Management, 81, 193–204.
Zhong, Y. Y. S., Busser, J., & Baloglu, S. (2017). A model of memorable tourism experience: The effects on satisfaction, affective commitment, and storytelling. Tourism Analysis, 22(2), 201-217.