• Home
  • mehdi karoubi
  • OpenAccess
    • List of Articles mehdi karoubi

      • Open Access Article

        1 - Evaluating the socio– cultural impact of tourism on the host community (case study: Baneh)
        mehdi karoubi   Mohammad r
        The presence of tourists at every country will influence the pattern of life, of the local people. Also, visitors will be affected by the culture and existing values of the host country. In this research, we studied the positive and negative effects of tourism developme More
        The presence of tourists at every country will influence the pattern of life, of the local people. Also, visitors will be affected by the culture and existing values of the host country. In this research, we studied the positive and negative effects of tourism development on the host community. This research was conducted by survey method and benefited of schedule interview (Baneh households). The sample size of this research was 369 (people) and it was done through Multi-stage cluster sampling method. Cronbach's alpha was 70 percent which showed relatively a high reliability. Regression analysis has been considered for the data analysis and hypotheses testing. Analysis of the data, shows that the most efficient factor in prediction of dependent variable "change in the host community", is cultural change. After that, conspicuous consumption and cultural adaption have the highest influence on the host community attitude change. Cultural Commodification has lower effect on changing the host community attitude comparing to other indicators. Manuscript profile
      • Open Access Article

        2 - Conceptualizing Entrepreneurial Marketing in Iran’s Hotel Industry; a qualitative approach
        Morteza Khazaei Pool Abolfazl Tajzadehnamin Hamid Zargham Boroojeni mehdi karoubi
        This paper tries to identify the dimensions and indicators of entrepreneurial marketing in the hotel industry by establishing a link between three areas of marketing, entrepreneurship and the hotel industry. The research method is a qualitative exploratory method. To ga More
        This paper tries to identify the dimensions and indicators of entrepreneurial marketing in the hotel industry by establishing a link between three areas of marketing, entrepreneurship and the hotel industry. The research method is a qualitative exploratory method. To gather data, semi-structured interviews were conducted with 20 senior hotel managers in Tehran to discover the dimensions and indicators of entrepreneurial marketing in the hotel industry. The results of the interviews showed that the dimensions of the entrepreneurial marketing comprised 62 indicators and eleven dimensions of “risk management,” “innovativeness,” “proactiveness,” “customer orientation,” “competitor orientation,” “opportunity orientation,” “pioneerism,” “networking,” “being updated,” “supply and participation” and “value creation.” The review and critique comparison of the result in manufacturing, retail, food and information technology industry indicated that the dimensions and indicators of the concept of entrepreneurial marketing in the hotel industry were different from non-tourism and hospitality businesses. Manuscript profile
      • Open Access Article

        3 - Creating a Sustainable Competitive Advantage in the Hotel Sector (The integrated approach of agency theory and Resource Based View)
          mostafa mahmoudi mehdi karoubi akbar pourfaraj
        This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. Th More
        This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. The agency approach emphasizes on staff role-play and their interaction within the framework. This research was a developmental-applied and descriptive-quantitative survey. For data collection, we distributed a questionnaire of 73 questions among a random selection of 260 individuals, including the managers and the staff of five-star hotels in Tehran. Using the structural equation modeling, we analyzed the data in both the measuring model section and the structural section to examine the technical features and the research hypothesis, respectively. Findings showed positive and meaningful impacts of the action-framework variable on the competent actor, and the competent actor showed the same impacts on creating a sustainable competitive advantage in the forms of productive, process, and administrative innovations. Based on the results, there was a relationship between the factors of action framework (i.e., mental welfare, affirmative freedom grant, knowledge sharing, revolutionary leadership, organizational equality, providing psychological conventions) and inter-personal, intra-personal skills and managerial skills and organizational competence of the staff. Finally, the hotel managers in Iran were recommended to provide the groundwork for staff role-play and to design job-tests and performance-appraisal standards, based on the skills and competencies identified in this study. Manuscript profile
      • Open Access Article

        4 - Investigating the Effect of Organizational Citizenship Behavior on Service Quality, and Customers' Satisfaction and Loyalty in the Hotel Industry: A Case Study of Mazandaran Province’s Parsian International Hotels
        jafar bahari mehdi karoubi Shahla  Bahari
        This study sought to investigate the effect of organizational citizenship behavior on service quality offered to and the satisfaction and loyalty of customers in the hotel industry, selecting the Parsian International Hotels in Mazandaran province, including the Parsian More
        This study sought to investigate the effect of organizational citizenship behavior on service quality offered to and the satisfaction and loyalty of customers in the hotel industry, selecting the Parsian International Hotels in Mazandaran province, including the Parsian Azadi Hotel in Ramsar, Iran (four-star) and the Parsian Azadi Khazar Hotel in Namakabroud, Chaloos, Iran (five-star) as the cases of the study, which was conducted in summer 2017. The study is regarded as applied in terms of purpose, descriptive in terms of research method, and survey in terms of data collection method, using Structural Equation Modeling and the Smart PKS Software to analyze the collected data. The study’s statistical population comprised all employees and visitors of Persian International Hotels in Mazandaran province, out of which the sample size was selected via random sampling and the Cochran. Moreover, a standard questionnaire was administered to collect the required data, whose reliability was measured using Cronbach's alpha. The study’s results indicated that organizational citizenship behavior had a significant positive influence on service quality offered to and the satisfaction and loyalty of the customers. It was also found that the customers’ satisfaction had a significant positive effect on their loyalty and that the customers’ satisfaction had the greatest path coefficient value, exerting the highest influence on the customers’ loyalty compared to other variables. Finally, necessary recommendations were offered based on the results of the data analysis. Manuscript profile
      • Open Access Article

        5 - Impact of Emotional Intelligence on Organizational Citizenship Behavior in the Hotel Industry (Case Study: Parsian Azadi Khazar Hotel)
        jafar bahari mehdi karoubi Shahla  Bahari Samira Mohammadi
        In today's highly competitive world, organizations are looking for new methods to maximize the performance and effort of their employees. The largest and most important capital of any organization, is it's human capital, that overshadowes other investments of the organ More
        In today's highly competitive world, organizations are looking for new methods to maximize the performance and effort of their employees. The largest and most important capital of any organization, is it's human capital, that overshadowes other investments of the organization, and the achievement of the goals of the organizations largely depends on the proper functioning of the staff. Today, outstanding organizational performance can not be obtained merely from ordinary staff efforts. One of the reasons underling successes in large organizations is the fact that their staff performance is beyond their formal tasks. Present research aimed to Impact of Emotional Intelligence (EI) on Organizational Citizenship Behavior (OCB) in the hotel industry in Parsian Azadi Khazar Hotel Chalus has been done in the summer of 2019. The data required for this research is collected by simple random sampling method and with tools of questionnaire. Also, structural equation method has been used by the Smart pls software to analyze data. The method of research is descriptive and correlational and Statistical population of this research is considered all employees of Parsian Azadi Khazar Hotel Chalus. To determine the sample size, Cochran's formula was used and sample size of 89 people was obtained. Also, simple random sampling method was used for sampling. The results showed that the Emotional Intelligence (EI) and every one of its dimensions on Organizational Citizenship Behavior (OCB) have a positive and significant impact. and also it was shown that Social Awareness variable has the largest is path coefficient and its impact on Organizational Citizenship Behavior (OCB) is higher than other variables. Manuscript profile
      • Open Access Article

        6 - Investigating the Pattern of Behavioral Factors in Accessible Tourism Development for People with Physical Disabilities: A Case Study of Tehran City
        mehdi karoubi Mahmood Ziaee Nazanin Fekrizad
        Participating in tourism activities is the undeniable right of all society members, including people with disabilities. However, sometimes factors related to people with disabilities or inappropriate social environment for acceptance of these people as community members More
        Participating in tourism activities is the undeniable right of all society members, including people with disabilities. However, sometimes factors related to people with disabilities or inappropriate social environment for acceptance of these people as community members prevent them from participating in tourism activities. In this regard, this study sought to identify such factors (under the title of behavioral factors) and investigate their role in the development of accessible tourism for people with physical disabilities, using a mixed-methods approach in two stages of qualitative (identifying the behavioral indicators and factors through interviews with experts in the field of tourism and disability) and quantitative (designing a questionnaire based on the indicators obtained from the qualitative stage and distributing them among tourists with disabilities in Tehran). The first stage was conducted using the content analysis method and Maxqda2018 software. The partial least squares method and SmartPLS3 software were used at the second stage. The results of the study indicated that the two main categories of behavioral factors, i.e., "Personal factors" (personal characteristics of people with disabilities and their perception of interaction with the environment) and "interpersonal factors" (public responsibility towards people with disability, community education, the dependency of people with disability on another person's assistant along with the development of positive feelings in these people) affected the development of accessible tourism for people with physical disabilities. Manuscript profile
      • Open Access Article

        7 - Anthropology of Tourism, Creative Space, Creative Tourism, Social Communication
        mehdi karoubi razieh Rabani Javad Yousefi
        This study sought to identify and describe social communication methods used in terms of cultural signification by tourists and the host community in Chaharbagh Avenue, Isfahan, Iran. To this end, a qualitative approach was adopted, using the meaning coordination manage More
        This study sought to identify and describe social communication methods used in terms of cultural signification by tourists and the host community in Chaharbagh Avenue, Isfahan, Iran. To this end, a qualitative approach was adopted, using the meaning coordination management model as the theoretical framework. The population of the study comprised the residents of Isfahan City, among whom thirty people were selected through purposive sampling until theoretical saturation was achieved. The required data were collected via participatory observation and semi-structured interviews, which were then analyzed through content analysis, and open and axial coding. The study’s findings indicated that while the majority of Isfahani people expressed a positive attitude concerning the presence of tourists and establishing communication with them in Chaharbagh Avenue, poor creative hardware and software infrastructure in street communication, lack of coordination among policymakers, planners, and operational units in establishing effective communication and failing to consider creativity in redefining the third generation tourism products have prevented the avenue to gain a desired position in terms of tourism success. However, it could generally be argued that the residents of Isfahan City (as the host community) had a favorable attitude towards making effective communications with tourists in Chaharbagh Avenue. Manuscript profile