هتل

Open Access Article

1 - Studding the Effect of Emotional Intelligence and Organizational Citizenship Behavior in hotel industry
ebtehal zandi

Manuscript profile

Open Access Article

2 - Studding the Effect of Emotional Intelligence and Organizational Citizenship Behavior in hotel industry
ebtehal zandi

Manuscript profile

Open Access Article

3 - Social Aspect Analysis of Tourism Sustainable Entrepreneurship Management in Hotel Industry Case Study: 4 and 5 Star Hotels of Tehran
Abdoreza Roknodin

Entrepreneurship is a crucial element in the social, organizational and personal success. One of the important approaches in entrepreneurship is social entrepreneurship which seems to be a beneficial instrument in reaching businesses' social sustainability. Social dimen More

Entrepreneurship is a crucial element in the social, organizational and personal success. One of the important approaches in entrepreneurship is social entrepreneurship which seems to be a beneficial instrument in reaching businesses' social sustainability. Social dimension is one of the most important one in sustainability. Also, in tourism industry, there is an extensive interaction between people and many social consequences, therefor, more importance would be attached to the social challenges. Hotels as one of the most important sectors of tourism industry have various impacts on the society and the environment but implications of tourism businesses (including hotels) commitment to the social sustainability principles in Iran are limited. So that, current paper will answer the following question: what is the level of attention to social aspects of sustainable entrepreneurship management in Iran’s hotels? In order to answer this question, surveys and observation were used in 17, 4 and 5 star hotels of Tehran. Moreover, 5 objective indicators related to hotels’ sustainable social activities were observed and the outcomes were compared with the surveys results. Questionnaires were distributed among 17 managers, 213 employees, 96 guests and 196 neighbors of hotels. One sample T test, two sample T test and ANOVA analysis were used in order to test the research hypothesis. Gained results indicate the difference between surveys outcome and the observed facts. Manuscript profile

Open Access Article

4 - Conceptualizing Entrepreneurial Marketing in Iran’s Hotel Industry; a qualitative approach
Morteza Khazaei Pool Abolfazl Tajzadehnamin Hamid Zargham Boroojeni mehdi karoubi

This paper tries to identify the dimensions and indicators of entrepreneurial marketing in the hotel industry by establishing a link between three areas of marketing, entrepreneurship and the hotel industry. The research method is a qualitative exploratory method. To ga More

This paper tries to identify the dimensions and indicators of entrepreneurial marketing in the hotel industry by establishing a link between three areas of marketing, entrepreneurship and the hotel industry. The research method is a qualitative exploratory method. To gather data, semi-structured interviews were conducted with 20 senior hotel managers in Tehran to discover the dimensions and indicators of entrepreneurial marketing in the hotel industry. The results of the interviews showed that the dimensions of the entrepreneurial marketing comprised 62 indicators and eleven dimensions of “risk management,” “innovativeness,” “proactiveness,” “customer orientation,” “competitor orientation,” “opportunity orientation,” “pioneerism,” “networking,” “being updated,” “supply and participation” and “value creation.” The review and critique comparison of the result in manufacturing, retail, food and information technology industry indicated that the dimensions and indicators of the concept of entrepreneurial marketing in the hotel industry were different from non-tourism and hospitality businesses. Manuscript profile

Open Access Article

5 - The Effect of Water Conservation and Waste Reduction Management on Increasing the Customer Loyalty in the Hotel Industry
Maryam Mesbahi Shokrieh Taheri Zahra Akbari

Developing the tourism industry had both positive (creating employment and environmental aesthetics) and negative effects (making environmental pollution and destroying ecosystems). In recent decades, the awareness of the environmental impacts of tourism increased as a More

Developing the tourism industry had both positive (creating employment and environmental aesthetics) and negative effects (making environmental pollution and destroying ecosystems). In recent decades, the awareness of the environmental impacts of tourism increased as a sign of a change in attitudes towards the environment. This research investigated the effect of water conservation and waste reduction management on increasing customer loyalty to show the role of hedonic values in the hotel industry. The statistical population included the customers of four- and five-star hotels in Tehran. The study used random sampling and Cochran formula to get a sample. A standard questionnaire was used as a tool to collect the data whose validity and reliability was examined through the content validity and Cronbach’s alpha. Structural equation modeling was used for data analysis. The findings showed that water conservation and waste reduction management had positive and meaningful effects on hedonic values and customer loyalty. Hedonic values had positive and meaningful effects on customer loyalty. The results also showed that water conservation and waste reduction management through hedonic values had a significant positive effect on customer loyalty. Manuscript profile

Open Access Article

6 - Creating a Sustainable Competitive Advantage in the Hotel Sector (The integrated approach of agency theory and Resource Based View)
mostafa mahmoudi mehdi karoubi akbar pourfaraj

This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. Th More

This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. The agency approach emphasizes on staff role-play and their interaction within the framework. This research was a developmental-applied and descriptive-quantitative survey. For data collection, we distributed a questionnaire of 73 questions among a random selection of 260 individuals, including the managers and the staff of five-star hotels in Tehran. Using the structural equation modeling, we analyzed the data in both the measuring model section and the structural section to examine the technical features and the research hypothesis, respectively. Findings showed positive and meaningful impacts of the action-framework variable on the competent actor, and the competent actor showed the same impacts on creating a sustainable competitive advantage in the forms of productive, process, and administrative innovations. Based on the results, there was a relationship between the factors of action framework (i.e., mental welfare, affirmative freedom grant, knowledge sharing, revolutionary leadership, organizational equality, providing psychological conventions) and inter-personal, intra-personal skills and managerial skills and organizational competence of the staff. Finally, the hotel managers in Iran were recommended to provide the groundwork for staff role-play and to design job-tests and performance-appraisal standards, based on the skills and competencies identified in this study. Manuscript profile

Open Access Article

7 - The Impact of Green Human Resource Management on Environmental Performance of Hotel Employees
Abbas Ali Rastegar Mehdi Sabokro morteza Maleki Minbash Razgah hooshmand bagheri garbollagh

Managing human resources in eco-friendly management of the hotels remains a relatively unexplored subject. The hotel industry is a sector that largely burdens the environment. Given the many environmental issues that the hotel industry created, sustainable business prac More

Managing human resources in eco-friendly management of the hotels remains a relatively unexplored subject. The hotel industry is a sector that largely burdens the environment. Given the many environmental issues that the hotel industry created, sustainable business practices such as green human resource management is essential. This study examined the ways to improve employees’ eco-friendly behavior and hotels’ environmental performance through green human resource management. The paper followed an applied method with a descriptive-exploratory correlation approach. Exemplary samples of 236 hotel employees (concerned with environmental issues) were randomly selected in the cities of Tabriz, Tehran, and Mashhad. Cronbach’s alpha and composite reliability were used to determine the reliability of the questionnaire. To determine validity, we used convergent and divergent validity. The hypotheses of the research were tested using structural equation modeling. The findings showed that green human resource management had a positive and significant effect on the employees’ organizational commitment, eco-friendly behavior, and the hotels’ environmental performance. The organizational commitment, too, had a positive and significant effect on the employees’ eco-friendly behavior. Manuscript profile

Open Access Article

8 - Exploring the Relationship between the Culture of Cooperation and the Creative Performance of Tourism Hoteling Organizations Staff
majid sarani ali akbar amin bedokhti sakineh jafari

In today’s competitive world, the key to success of tourism and hoteling organizations lies in their provision of creative products and services with regard to the different needs of their customers. As the staff’s creativity could provide organizations with some compet More

In today’s competitive world, the key to success of tourism and hoteling organizations lies in their provision of creative products and services with regard to the different needs of their customers. As the staff’s creativity could provide organizations with some competitive advantages, they need to try more to increase their employees’ creativity so that they may enjoy such advantages. This applied descriptive-correlative study, therefore, set out to investigate the relationship between the culture of cooperation and the creative performance of those staff members working in tourism organizations and two, three and four-star hotels in Yazd, Iran. To this end, a population of 172 supervisors and employees from all two, three and four-star hotels of Yazd city were selected through stratified random sampling. Having administered the standard questionnaires on culture of cooperation, working environment, and creative performance, the collected data were analyzed through the path analysis model, using LISREL software. The findings of the study indicated a significant positive and direct correlation between the culture of cooperation and the employees’ creative performance, while the culture had no such effect on the creativity of the staff when enforced through the procedural justice as an intervening variable. It was also found that there was a significant indirect relationship between the culture and the employees’ creative performance when the sharing of knowledge acted as a mediator, and that the cooperative culture had an indirect effect on employees’ creativity with the motivation acting as a mediator. Moreover, the culture of cooperation proved to have a significant indirect influence on the employees’ creative performance with the promotion factor acting as an intervening variable. Manuscript profile

Open Access Article

9 - Impact of Emotional Intelligence on Organizational Citizenship Behavior in the Hotel Industry (Case Study: Parsian Azadi Khazar Hotel)
jafar bahari mehdi karoubi Shahla Bahari Samira Mohammadi

In today's highly competitive world, organizations are looking for new methods to maximize the performance and effort of their employees. The largest and most important capital of any organization, is it's human capital, that overshadowes other investments of the organ More

In today's highly competitive world, organizations are looking for new methods to maximize the performance and effort of their employees. The largest and most important capital of any organization, is it's human capital, that overshadowes other investments of the organization, and the achievement of the goals of the organizations largely depends on the proper functioning of the staff. Today, outstanding organizational performance can not be obtained merely from ordinary staff efforts. One of the reasons underling successes in large organizations is the fact that their staff performance is beyond their formal tasks. Present research aimed to Impact of Emotional Intelligence (EI) on Organizational Citizenship Behavior (OCB) in the hotel industry in Parsian Azadi Khazar Hotel Chalus has been done in the summer of 2019. The data required for this research is collected by simple random sampling method and with tools of questionnaire. Also, structural equation method has been used by the Smart pls software to analyze data. The method of research is descriptive and correlational and Statistical population of this research is considered all employees of Parsian Azadi Khazar Hotel Chalus. To determine the sample size, Cochran's formula was used and sample size of 89 people was obtained. Also, simple random sampling method was used for sampling. The results showed that the Emotional Intelligence (EI) and every one of its dimensions on Organizational Citizenship Behavior (OCB) have a positive and significant impact. and also it was shown that Social Awareness variable has the largest is path coefficient and its impact on Organizational Citizenship Behavior (OCB) is higher than other variables. Manuscript profile

Open Access Article

10 - Identifying and Prioritizing Different Aspects of Tourist's Experience Quality from Viewpoints of Foreign Tourists Traveled to Shiraz
mahdi farmani Mohammad ghaffari Navid Shafiei mostafa zandinasab

10.52547/journalitor.36053.9.17.0

Nowadays, tourist experience and tourist destination choice are the main focal points in the tourism industry and tourism-related subjects addressed at universities. As modern tourists are value-oriented, tourist destinations could only be successful if they create valu More

Nowadays, tourist experience and tourist destination choice are the main focal points in the tourism industry and tourism-related subjects addressed at universities. As modern tourists are value-oriented, tourist destinations could only be successful if they create value for their visitors. Moreover, the Quality of tourists' experiences is a key competitive advantage for tourist destinations. This descriptive-survey study, therefore, sought to identify and prioritize different aspects of tourist experience quality from the viewpoint of tourists visiting Shiraz. The statistical population of this study comprised of those foreign tourists who visited Shiraz in April and May of 2019 and stayed at the Grand Hotel of Shiraz. To collect the required data, a questionnaire was administered on 400 visitors who were selected via convenience sampling. The questionnaire's construct validity was measured and approved by experts, and its reliability was confirmed by Cronbach's Alpha. Exploratory factor analysis and confirmatory factor analysis were conducted to identify different aspects of tourist experience quality and validate the identified aspects, respectively, using SPSS and LISREL software. Moreover, to prioritize the aspects, the Shannon Entropy method was implemented in EXCEL software. The study's findings indicated that tourist experience quality consisted of ten aspects. It was also found that perceived interactive experience ranked first in that list from the respondents' standpoint. Manuscript profile

Open Access Article

11 - Investigating the Influence of Human Resources Management Activities on Customer Loyalty in the Hoteling Industry Using a Multilevel Approach
zahra Nikkhah-Farkhani Mohammad shaykhzade

10.52547/journalitor.36121.11.21.1

Considering the fact that customer loyalty is regarded as one of the most important concerns of hotel managers, this study sought to investigate the influence of human resources management activities on customer loyalty using a multi-level approach. The statistical popu More

Considering the fact that customer loyalty is regarded as one of the most important concerns of hotel managers, this study sought to investigate the influence of human resources management activities on customer loyalty using a multi-level approach. The statistical population of the study comprised of managers, staff, and customers of four-star and five-star hotels in Mashhad. Moreover, the statistical sample size of the research at the organization level consisted of thirty-four, one-hundred and forty, two-hundred and forty managers, staff, and customers at organizational, staff, and customer levels, respectively. On the other hand, Sam’s 12-item questionnaire (2008) and the 17-item questionnaire developed by Al-Rafiei et al. (2013) were used to measure the human resources management activities and the staff’s satisfaction and loyalty, respectively, whose validity and reliability was tested using the Content validity method and Cronbach's alpha, respectively. Finally, HLM 7.02 and the SPSS software were used to analyse the collected data. The results proved the positive influence of human resources management activities on the staff’s satisfaction and loyalty, and in turn, on the satisfaction and loyalty of the customers. Therefore, it could be argued that hotel managers can increase the loyalty of their customers by emphasizing human resource management activities and improving their staff’s satisfaction and loyalty, which would increase the profitability of hotels in the long term by reducing marketing costs. Manuscript profile

Open Access Article

12 - Investigating the Relationship between Service Quality and Customer's Satisfaction, Loyalty, and Trust: A Case Study of Tehran's Enghelab and Laleh Hotels
jafar bahari Shahla Bahari

10.52547/journalitor.36165.9.18.0

Today's business environment requires organizations to find new strategies to compete with their rivals. Therefore, maintaining customer satisfaction and loyalty is an important goal to achieve by organizations. In a world where competition among companies is constantly More

Today's business environment requires organizations to find new strategies to compete with their rivals. Therefore, maintaining customer satisfaction and loyalty is an important goal to achieve by organizations. In a world where competition among companies is constantly increasing, the immediate solution to achieve a sustainable competitive advantage is to improve the quality of services, which in turn leads to customer satisfaction. Many organizations have recognized that customer satisfaction can bring about their long-term success, and the entities involved in the tourism industry, especially the hotels, are no exception. Furthermore, many studies conducted in various industries have shown that providing quality services is a key factor in building customer loyalty. In other words, offering superior services to customers leads to customer satisfaction, which is necessary to establish customer loyalty. This functional survey study set out to investigate the relationship between service quality and customer satisfaction, loyalty, and trust in the Enghelab and Laleh hotels in Tehran city. To collect the required data, some questionnaires were administered to the hotels' guests who were selected via the available non-random sampling method. The data were then analyzed via structural equation modeling using SMART PLS software. The results showed that service quality had a significant positive effect on customer satisfaction, trust, and loyalty. It was also found that customer satisfaction had a significant positive effect on customer's trust and loyalty. The impact of customer's trust on customer's loyalty was also proved to be positive and significant. Manuscript profile

Open Access Article

13 - Investigating the Effect of Staff Self-Leadership on Internal Branding and Role Identity in Hotel Industry: A Case Study of 5-Star Hotels in (Mashhad)
Jamshid Najari Beydokhti Omid Behboodi

10.61186/journalitor.36248.11.23.257

The current applied descriptive-correlational study sought to investigate the effect of staff self-leadership on the outcomes of internal branding and role identity in the hotel industry. The statistical population of the study comprised all the staff of 5-star hotels i More

The current applied descriptive-correlational study sought to investigate the effect of staff self-leadership on the outcomes of internal branding and role identity in the hotel industry. The statistical population of the study comprised all the staff of 5-star hotels in Mashhad, out of whom 120 people were selected through the Morgan table using simple random sampling. The required data were collected via the standard Zhang and Zhou questionnaire (2021) whose face and construct validity were measured through expert approval and factor loads, respectively. Moreover, the reliability of the questionnaire was measured and confirmed using the Cronbach's alpha test. Finally, the collected data was analyzed via structural equation modeling. The findings of the study indicated the significant positive effect of self-leadership on brand knowledge, brand commitment, and brand citizenship behavior through factors such as the visualization of successful performance, self-goal-setting, self-talk, and self-aggrandizement. Furthermore, self-leadership factors also influence brand knowledge, brand commitment, and brand citizenship behavior through role identity. It could, therefore, be concluded that promoting self-leadership behaviors helps the internal growth of an organization’s brand and facilitates internal branding through role identity. Manuscript profile

Open Access Article

14 - Investigating the effect of psychological capital on organizational resilience during the outbreak of Covid-19 (Case study: Mashhad hotels)
davood ghorbanzadeh Javad Agha mohammadi

10.52547/journalitor.36276.10.19.167

The tourism industry has long been recognized as one of the most vulnerable industries to crises. Among the various sectors active in the tourism context, the hotel sector has been most affected by declining travel and accommodation rates during the Covid-19 pandemic. T More

The tourism industry has long been recognized as one of the most vulnerable industries to crises. Among the various sectors active in the tourism context, the hotel sector has been most affected by declining travel and accommodation rates during the Covid-19 pandemic. To this end, in order to reduce the destructive effects of crises on the hotel sector, the literature introduces the concept of resilience. Therefore, the present study investigates the effect of psychological capital of hotel owners and managers on organizational resilience during the outbreak of Covid-19. The present research, in terms of practical purpose, the method of collecting data is survey data and considering the relationship between variables, correlation with emphasis on structural equation modeling. To understand the relationships of the conceptual model, this study collected data using a questionnaire that was distributed among 157 owners and managers of hotel and apartment hotels in Mashhad in a convenience method. The results of testing hypotheses using SPSS and SmartPLS 3.0 software indicate that the psychological capital of owners/managers of hotel can instil hope and optimism in the employees too and can help them to accept the reality and prepare for future contingencies. It also highlights the impact of owners/manager's life satisfaction on organizational resilience relationship stating that the levels of life satisfaction of owners and managers of hotel significantly influence the process of recovery of the business. This means that despite of adversities, resilient owners and managers would make efforts to get over the negativities of COVID-19 and try to get back to normal. Manuscript profile

Current Issue

Published Issues

Menu

Browse

List of Articles هتل