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        1 - Developing A Framework for Increasing the Foreign Tourists’ Tendency for Traveling to Iran with an Emphasis on Soft Power
        Shadi Mahmoudi darani Mohammad Mehdi Rahimian Asl Mohammad Hasan Maleki Majid Nili Ahmadabadi
        Developed within the past decades as a key concept in international and power relations, soft power emphasizes diplomacy, culture, art, and propaganda instead of hard and coercive aspects of power. As soft power affects the international prestige and credit of countries More
        Developed within the past decades as a key concept in international and power relations, soft power emphasizes diplomacy, culture, art, and propaganda instead of hard and coercive aspects of power. As soft power affects the international prestige and credit of countries, this applied exploratory study sought to elaborate on the role of soft power and its componential elements in attracting foreign tourists. The theoretical population of the study comprised fifteen experts in soft power and tourism who were selected via convenience sampling. To conduct the study, twenty-seven factors were identified by reviewing the related literature on tourism and soft power. The factors were then screened via the Binomial test, out of which seventeen factors were excluded due to their over 5% significance coefficient. The remaining ten factors were then analyzed using the cross-impact analysis (CIA) technique. The results of the study indicated that successful organization of political, artistic, scientific, sports, and literary events at the international level, the presence of foreign companies in the business environment of Iran, cyberspace and social networks, and improving tolerance among influential reference groups in society contributed the most to attracting tourists to Iran. The study was also replicated using the DEMATEL method, producing very similar results compared to the previous test, and the same four factors were identified as the most influential factors in attracting foreign tourists. It should be noted that the DEMATEL method and cross-impact analysis are based on a critical realism approach, considering the fact that they both enjoy structural analysis. Manuscript profile
      • Open Access Article

        2 - A Future Study of Business Intelligence in the Tourism Industry
        nayereh abtahi Mohammad Hasan Maleki behrooz bayat tohfeh ghobadi
        Despite potential tourism capacities in Iran, few foreign tourists visit Iran compared to the competing countries due to the lack of infrastructure, the existence of legal barriers, and the sanctions imposed against Iran. As considerable growth in the application of inf More
        Despite potential tourism capacities in Iran, few foreign tourists visit Iran compared to the competing countries due to the lack of infrastructure, the existence of legal barriers, and the sanctions imposed against Iran. As considerable growth in the application of information technology to tourism is one of the main trends in this industry, this applied exploratory study sought to identify future scenarios of business intelligence in Iran’s tourism industry using both qualitative and quantitative methods to analyze the collected data. The population of the study comprised tourism, future study, and business intelligence experts, out of whom the intended participants were selected via judgmental sampling. The study was conducted in three phases. In the first phase, thirty effective driving forces of the prospective business intelligence in the tourism industry were identified by reviewing the related literature and interviewing the experts. In the next phase, the identified driving forces were screened and prioritized using the EDAS. To this end, the driving forces were screened via the Binominal test, twenty of which were eliminated from the analysis, accordingly. Then, the remaining ten driving forces were assessed using the EDAS method. Finally, the type of decision-making culture and the arrival of foreign tourists were selected as the final driving forces, which, together with the application of root definitions and the organization of consultation workshop, formed the basis of offering four scenarios, namely the prosperity, heterogeneity, the spider web, and the ice ages. Accordingly, the prosperity and ice age scenarios illustrate the best and worst conditions for the future of business intelligence in tourism, respectively. Manuscript profile