List of Articles کنش

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Typology of Cultural Tourism Action (Case Study: Mashhad pilgrims and tourists)
  Sahar Eghbali Mozhgan  Azimi Hashemi Hamed Bakhshi
  10.52547/journalitor.35131.3.6.1
  This study analyzes different types of cultural tourism action and its influencing factors among the pilgrims and tourists in Mashhad. The authors’ theoretical approach is a combination of motivation, attitude and Bourdieu’s capital theory.In this research required data More

  This study analyzes different types of cultural tourism action and its influencing factors among the pilgrims and tourists in Mashhad. The authors’ theoretical approach is a combination of motivation, attitude and Bourdieu’s capital theory.In this research required data were collected by means of a questionnaire with the sample size of 302, pilgrims and tourists, in Mashhad during March 2013(Iranian New Year holidays). Based on the research findings, the cultural tourists are divided into three categories: “specific cultural tourists” including tourists whose traveling aim is visiting cultural destination, “general cultural tourists” including tourists that during their travels, they will visit cultural destinations as well and “incidental cultural tourists” including tourists that accidentally and unknowingly will visit cultural destinations. Also, the results indicated that facilities will affect both attitudes and motivations toward cultural travel. Coefficient of determination model showed that the entered variables explain 45 % of the dependent variable variations (cultural travel action) and education level have the greatest effect on the variable of cultural travel action. Regarding the results, there are appropriate potential in order to promote cultural tourism, which will help tourists to gain more experiences while visiting cultural attractions and /or taking part in cultural events. Furthermore, it seems educated people are the main participants of this type of tourism. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The Role of Brand Romance in Customer Loyalty in Hotel Industry: The case of five and four-star hotels in Mazandaran province
  Amir Khazaei Pool Farhad Hanifi Vahid Reza Mirabi  
  Brand romance is an important construct in marketing. It refers to a potential mental state in response to the brand and is created based on a strong positive emotion, arousal, and the dominance of a brand in the subjective mind of the consumer. The aim of this study wa More

  Brand romance is an important construct in marketing. It refers to a potential mental state in response to the brand and is created based on a strong positive emotion, arousal, and the dominance of a brand in the subjective mind of the consumer. The aim of this study was to test the effect of brand romance on the four types of customer loyalty, including cognitive, emotional, conative and behavioral loyalty. In the qualitative section, participants were customers who were selected using purposive sampling based on the saturation principle. In the quantitative section, the statistical population included the travelers of five and four-star hotels in Mazandaran province. Members of the statistical population were distributed based on the stratified sampling method. Classes were determined based on the number of hotel rooms. Collected data were tested using Smart PLS software. The results showed that brand romance had a positive and significant effect on the four types of loyalty in the hotel industry. The highest effect was on cognitive loyalty and the lowest was on behavioral loyalty. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The challenges of Iranian pilgrims' decision for Arbaeen foot-pilgrimage
  Gholamreza  Seddigh Oraei mahdieh bagheri Shahide  Seddigh Oraei
  10.52547/journalitor.36044.9.17.0
  The Arbaeen foot-pilgrimage bears a prominent place in Iranians' religious beliefs. Facing numerous challenges, Arbaeen pilgrims set out this journey should the challenges are met. This study, therefore, deals with the challenges of Iranian pilgrims during the Arbaeen w More

  The Arbaeen foot-pilgrimage bears a prominent place in Iranians' religious beliefs. Facing numerous challenges, Arbaeen pilgrims set out this journey should the challenges are met. This study, therefore, deals with the challenges of Iranian pilgrims during the Arbaeen walk and the way they deal with the problem. The required data were collected through "ethnography", using "grounded theory" to analyze the data. To this end, 39 pilgrims who participated in Arbaeen 2018 walk were interviewed along the way to Karbala. The challenges regarding decision-making were summarized in the main category labeled as "the challenges regarding obstacles and lack of requirements". The challenges listed under the "the lack of requirements" includes: "travel expenses," "ability to walk," "finding the right (appropriate) fellow traveler", "providing a suitable time for travel", "the possibility of achieving the goal", "travel facilities like transportation, accommodation, food, health, familiarity with the way and destination". The major sub-categories of "obstacles challenges" include: "prohibition made by such actors as the government, employer, training centers, spouse, and parents", "conflicting interests derived from job commitment, child- care commitment, and social pressure generated by fellow citizens and commitment to them", and "feeling insecure". Manuscript profile