List of Articles های اجتماعی

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  1 - تحلیل شبکه¬های اجتماعی؛ رویکردی نو در توسعۀ گردشگری روستایی
  mehdi hesam
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  2 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
  Mohammad ghaffari amirreza konjkav monfared
  This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and v More

  This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and visited Naqshe Jahan Square in summer 2017. Data-collection instrument was a researcher-developed questionnaire based on the literature and it included 40 closed questions. The validity and reliability of the questionnaire were examined and confirmed through content and construct validities, and Cronbach’s Alpha Coefficient. To analyze the data and to test the hypotheses, both SEM and path analysis were used in the SPSS and LISREL, respectively. The findings showed that social responsibilities in tourism destinations significantly affected brand through brand awareness; perceived value; perceived quality of tourism destination; the brand image of tourism destination; loyalty towards tourism destination. Manuscript profile
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  3 - Exploring the Effects of Social Media Activities on Brand Resonance (Cognitive and Emotional) and loyalty of European Tourists Visiting Tehran
  Yazdan  Shirmohammadi زینب هاشمی باغی
  Social media activities could, together with other managerial and service factors, substantially contribute to the development of tourism by attracting tourists through promoting the attractions, providing them with useful information on historical places, customs, cult More

  Social media activities could, together with other managerial and service factors, substantially contribute to the development of tourism by attracting tourists through promoting the attractions, providing them with useful information on historical places, customs, cultural heritage, tourist attractions, and the historical and cultural potentials of the countries and regions they are supposed to visit. This descriptive survey study, therefore, sought to investigate the effect of social media advertisements, audience participation, and word-of-mouth advertising on European tourists’ brand resonance through the cognitive and emotional images as well as attitudinal and practical loyalties in social media. The population of the study comprised of the European tourists who visited Tehran from March to June 2019. The Cronbach’s alpha coefficient was used for the inferential analysis of the collected data, and KMO was applied to measure the internal consistency of the tool used. Moreover, Bartlett’s test was administered to confirm the sampling adequacy and the correctness of factors separation. The structural equation modeling method was also used for identifying the relationships among the variables. The results of the study indicated that social media advertisement, audience participation and brand awareness were effective on the cognitive image of the European tourists who visited Tehran, and that audience participation and word-of-mouth advertising affected their emotional image. It was also found that cognitive and emotional images would affect the attitudinal and practical loyalties which in turn would influence the brand resonance that could be helpful in attracting tourists provided that it is accompanied by well-defined plans in terms of creativity and innovation in advertising, knowing the audience, and choosing appropriate advertisements to be published in social media. Manuscript profile
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  4 - E-tourism Business Model
  Fatemeh Yavarigohar payam hanafizadeh taraneh hajiahmadi farmahini
  This study sought to develop a social media-based business model for tourism industry. At the first stage, the main elements of the model were extracted from the related literature review and the Osterwalder and Pigneur’s business model framework. At the second stage, t More

  This study sought to develop a social media-based business model for tourism industry. At the first stage, the main elements of the model were extracted from the related literature review and the Osterwalder and Pigneur’s business model framework. At the second stage, to evaluate and prioritize the identified elements, a questionnaire was developed and administered on 119 experts who were selected through snowball sampling. The collected data were then analyzed, using Smart PLS software and the elements were imbedded in the model in order of their importance. Applying multiple case study method, the business model of seven tourism companies who managed to successfully employ the potentials of social media to their benefit were analyzed in the final stage to validate the business model proposed by this study. The findings indicated that active presence in social media would affect the customer-related elements more than those of the supplier-related ones. In other words, the elements related to the relationship with customers, cost structure, value proposition, and distribution channels would be affected more than the elements related to revenue streams, key resources, key activities, and key partnerships. Manuscript profile
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  5 - Network Analysis of Organizational Cooperation in Tourism Destination Management
  Asghar   Tahmasebi mehri zavarniya
  Organizational cooperation is regarded as a key factor in the sustainability and competitiveness of tourist destinations. This study sought to investigate the organizational cooperation network and the position of different actors and organizations within the management More

  Organizational cooperation is regarded as a key factor in the sustainability and competitiveness of tourist destinations. This study sought to investigate the organizational cooperation network and the position of different actors and organizations within the management of Mashhad tourist destinations, using Social Network Analysis. To this end, the data on the organizational interactions of 30 actors involved were collected through surveying and interviewing three key experts in each relevant organization. The data were then analyzed via Ucinet software, using the in-degree, out-degree, and betweenness centrality indicators. The findings of the study indicated that the governmental organizations such as the provincial governments, gubernatorial offices, and the Law Enforcement Forces mostly exercised control and power on Mashhad tourist destinations’ organizational cooperation network. Moreover, with the highest amount of betweenness centrality, the gubernatorial offices, and the Office of Tourism and Cultural Heritage enjoyed the greatest potentials for cooperation within the organizational cooperation network. Manuscript profile
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  6 - Investigating the Social, Cultural, and Environmental Consequences of Tourism Development from the Host Community Perspective: A Case Study of Darband and Darakeh Neighborhoods of Tehran, Iran
  Aliasghar Saeidi Zahra Farzizade Soheila Tasa
  10.52547/journalitor.35980.11.22.75
  This study sought to investigate the social, cultural, and environmental consequences of tourism development from the perspective of the host community in the Darband and Darake neighborhoods of Tehran using a qualitative approach. To this end, some eighteen people, inc More

  This study sought to investigate the social, cultural, and environmental consequences of tourism development from the perspective of the host community in the Darband and Darake neighborhoods of Tehran using a qualitative approach. To this end, some eighteen people, including the owners of catering units, local officials, and residents of the neighborhoods were selected as the sample size via purposive sampling. The required data were collected through semi-structured interviews, participatory and non-participatory observation, which were then analyzed using content analysis. Finally, the analyzed data were categorized into 167 concepts, 17 subcategories, and four main categories. The findings of the study indicated that tourism development had brought about similar consequences for the studied neighborhoods (with slight differences) due to their similarity in terms of geographical location and existing attractions. Accordingly, tourism has, from the economic viewpoint, increased the revenues of the neighborhoods’ residents, boosted job opportunities, and changed the income resources. However, it paved the ground for some restaurant owners’ exploitation of foreign tourists and provided the traffic warden with false income. On the other hand, while the expansion of social interactions, the prevalence of some social anomalies, immigrant reception, and overcrowding were identified as the social consequences of tourism development in Darband and Darake neighborhoods, the development of cultural exchanges and learning English as a second language were found as the cultural consequences of such a development, contributing to cultural conflicts between the host and guest communities. Finally, environmental pollution, damages incurred to vegetation and wildlife, physical and land use changes, and the efforts made to increase the number of restaurants and improve their quality were identified as the main environmental consequences of tourism development in the neighborhoods mentioned above. Manuscript profile
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  7 - Examining the Role of a Community’s Social Media-based Destination Brand in Winning Tourists’ Hearts Towards Co-Creating Values and Visiting the Place
  Zohreh Ali Esmaili Armin Goli
  10.61186/journalitor.36134.11.23.155
  This study sought to investigate the role of a community’s social media-based destination brand in winning the tourists’ hearts and convincing them to co-create values and visit the community. The population of this applied survey study comprised of Ramsar visitors who More

  This study sought to investigate the role of a community’s social media-based destination brand in winning the tourists’ hearts and convincing them to co-create values and visit the community. The population of this applied survey study comprised of Ramsar visitors who discussed it as a travel destination on social media and had used social media to choose Ramsar as a tourist destination. In this regard, 73 media sources where Ramsar had been discussed were selected using a judgmental sampling method. The required data were collected through electronic questionnaires from 384 visitors (out of 450 visitors) who were selected through non-probability convenient sampling. The collected data were then analyzed via SmartPLS software using structural equation modeling and path analysis technique. The findings of the study suggested that a community’s social media-based destination brand had a positive impact on the visitors’ enjoyment of the place, loving the place, and positive surprise towards the destination, persuading them to participate in the co-creation of values and thus revisit the place. Manuscript profile
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  8 - Investigating the Effect of Socio-Subjective Norms-induced Cognitive Risk Perception on Tourists' Behavioral Intentions During Covid-19 Pandemic: A Case Study of Shiraz City, Iran
  Yazdan  Shirmohammadi Jafar  Ahangaran Amin  Ghanbari
  10.61186/journalitor.36251.11.23.129
  This survey study sought to investigate the effect of cognitive risk perception induced by the subjective norms attitude on tourists' behavioral intentions during the Covid-19 pandemic using structural equation modeling. The statistical population of the study comprised More

  This survey study sought to investigate the effect of cognitive risk perception induced by the subjective norms attitude on tourists' behavioral intentions during the Covid-19 pandemic using structural equation modeling. The statistical population of the study comprised all tourists who visited the cultural and historical sites of Shiraz City, Iran, out of whom 384 people were selected through convenient sampling using the Cochran formula with a 95% confidence level. To collect the required data, a researcher-developed questionnaire on the “effect of tourists' perception on their target destinations during the Covid-19 pandemic” was administered to the participants. The collected data were then analyzed using Amos software and SPSS software. On the other hand, the reliability and validity of the questionnaire were measured via Confirmatory factor analysis (CFA). Accordingly, Cronbach’s alpha coefficient, composite reliability, and Average Variance Extracted values were reported as over 0.7, 0.7, and 0.5, thus confirming the reliability and validity of the questionnaire. Finally, the structural equation model was used to test the research hypotheses and the relationships between research variables (cognitive risk, behavioral intentions, and subjective norms). The findings of the study suggested that cognitive risk perception positively affected tourists' behavioral intentions through their subjective norms and attitude. Moreover, attitude was recognized as a significant mediator between risk perception and behavioral intentions, while subjective norms mediated the relationship between cognitive perception and behavioral intentions. Manuscript profile