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    • List of Articles Amirreza konjkavmonfared

      • Open Access Article

        1 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
        mohammad ghaffari amirreza konjkav monfared
        This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and v More
        This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and visited Naqshe Jahan Square in summer 2017. Data-collection instrument was a researcher-developed questionnaire based on the literature and it included 40 closed questions. The validity and reliability of the questionnaire were examined and confirmed through content and construct validities, and Cronbach’s Alpha Coefficient. To analyze the data and to test the hypotheses, both SEM and path analysis were used in the SPSS and LISREL, respectively. The findings showed that social responsibilities in tourism destinations significantly affected brand through brand awareness; perceived value; perceived quality of tourism destination; the brand image of tourism destination; loyalty towards tourism destination. Manuscript profile
      • Open Access Article

        2 - Investigating the Effect of Smart Tourism Technologies’ Select Factors on the Satisfaction of Using Technology in Travel: A Case Study of Yazd Visitors
        Hashem Reisi amirreza konjkav monfared elahe hosseini
        Emerged out of recent advances and the development of information technology, smart tourism provides modern modes of communication, novel ways of collecting information, and new opportunities for value creation and management. Therefore, this study sought to investigate More
        Emerged out of recent advances and the development of information technology, smart tourism provides modern modes of communication, novel ways of collecting information, and new opportunities for value creation and management. Therefore, this study sought to investigate the influence of the technologies used in smart tourism on tourists’ satisfaction with using technology in their travels. The study's statistical population comprised domestic tourists who visited Yazd city in Iran, out of whom 240 individuals were selected via convenient sampling. The required data were collected by administering the 16-item questionnaire proposed by Yoo et al. (2017) and Huang et al. (2017). Moreover, the questionnaire’s technical characteristics were examined in terms of validity (structure and content) and reliability (Cronbach's alpha) to secure the accuracy of the research results. The research hypotheses were also tested based on the partial least squares method using the structural equation modeling and Smart PLS 3 software. The study’s results indicated that all three hypotheses were confirmed, as their t-statistic value was over 1.96. Furthermore, it was found that the highest impact factor belonged to informing aspect of smart tourism technologies, suggesting that offering information, interaction, and accessibility had a significant positive effect on the satisfaction of using technology in travel. It can therefore be argued that satisfaction with the use of technology in travel generates profits for tourism companies, leading to the loyalty of tourists to a particular destination. Manuscript profile