List of Articles محور

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  1 - Creating a Sustainable Competitive Advantage in the Hotel Sector (The integrated approach of agency theory and Resource Based View)
    mostafa mahmoudi mehdi karoubi akbar pourfaraj
  This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. Th More

  This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. The agency approach emphasizes on staff role-play and their interaction within the framework. This research was a developmental-applied and descriptive-quantitative survey. For data collection, we distributed a questionnaire of 73 questions among a random selection of 260 individuals, including the managers and the staff of five-star hotels in Tehran. Using the structural equation modeling, we analyzed the data in both the measuring model section and the structural section to examine the technical features and the research hypothesis, respectively. Findings showed positive and meaningful impacts of the action-framework variable on the competent actor, and the competent actor showed the same impacts on creating a sustainable competitive advantage in the forms of productive, process, and administrative innovations. Based on the results, there was a relationship between the factors of action framework (i.e., mental welfare, affirmative freedom grant, knowledge sharing, revolutionary leadership, organizational equality, providing psychological conventions) and inter-personal, intra-personal skills and managerial skills and organizational competence of the staff. Finally, the hotel managers in Iran were recommended to provide the groundwork for staff role-play and to design job-tests and performance-appraisal standards, based on the skills and competencies identified in this study. Manuscript profile
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  2 - Wisdom-based management style and the structures and paths to achieve it and its relationship with transformational leadership (Case study: five star hotels in Tehran)
  Rabeah Zandipak*
  In the literature on management and organization, one of the topics that has been considered recently is wisdom-based management, which is not unrelated to various topics, including transformational leadership. The present study aimed to investigate the antecedents of w More

  In the literature on management and organization, one of the topics that has been considered recently is wisdom-based management, which is not unrelated to various topics, including transformational leadership. The present study aimed to investigate the antecedents of wisdom-based management and its role in transformational leadership. The research is applied in terms of purpose, descriptive-survey in terms of nature and method. To test the hypotheses, a 50-item questionnaire by spectrum was used. The statistical population of the study is 800 managers and employees of five-star hotels in Tehran; The sample size of 260 people was selected based on Krejcie and Morgan table by stratified relative method. Reliability was assessed using Cronbach's alpha coefficient and structural validity was assessed using Lisrel software and confirmatory factor analysis. In order to analyze the findings, LISREL software and path analysis model were used and to analyze the mediating variable, Sobel test was used. The results of the present study showed that the four variables of experience, spirituality, emotions and knowledge have a significant and positive effect on wisdom-based management and transformational leadership. Wisdom-based management also has a significant and positive effect on transformational leadership and plays a mediating role between the mentioned factors and transformational leadership. Wise management can, through training and effort, influence its employees by playing the role of a leader in the organization and acquire and transmit wisdom to them through the paths of experience, spirituality, emotions and knowledge. Manuscript profile
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  3 - " Cognitive mapping of components for developing people-oriented cities and their importance in tourism development: A case study of Yazd province, Iran "
  Hamed Fallah Tafti saeede derakhsh vahideh hekmat
  10.52547/journalitor.36163.9.18.0
  "Contrary to automotive, commodity-based, and money-oriented cities, a people-oriented city is an organic and systematic city based on human virtues and commune where people are concerned about each others’ rights. In such a city, humans are the main focus of urban plan More

  "Contrary to automotive, commodity-based, and money-oriented cities, a people-oriented city is an organic and systematic city based on human virtues and commune where people are concerned about each others’ rights. In such a city, humans are the main focus of urban planners, urban developers, and, most importantly, municipal decision-makers and executives. Therefore, here the biological, spiritual, and psychological needs of humans are the fundamental elements taken into account by urban management. This city, then, could unite urban spaces and tourists. Considering its great potentials, Yazd could be a good case for tourism development, building people-oriented cities, and improving the desirability of urban life. This qualitative-quantitative study sought to explore the feasibility of building a people-oriented city in Yazd province based on urban planning and the causal factors involved in this regard, intending to attract more tourists to this region. To this end, 14 interviews were conducted with tourism and urban planning experts, out of which 19 factors involved in building such a city were identified. The causal relationship between the identified factors was examined through a mixed-method approach, using the fuzzy cognitive mapping technique. The study’s findings indicated that educating the citizens, developing a sense of familiarity with the environment, and reducing environmental pollutions (soil, water, air) were the three most important factors for developing people oriented-cities in Yazd province, Iran. " Manuscript profile
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  4 - Investigating the impact of community-based tourism on development of rural communities from the perspective of the local community: A Case Study of Paveh Tourist Villages
  behrooz badko
  10.52547/journalitor.36164.9.18.0
  Community-oriented tourism seeks to create economic benefits, preserve natural resources, protect the local culture, and improve the local community's quality of life, so that needs of the present and future generations are met. This type of tourism development would be More

  Community-oriented tourism seeks to create economic benefits, preserve natural resources, protect the local culture, and improve the local community's quality of life, so that needs of the present and future generations are met. This type of tourism development would bear maximum benefits if the local communities' infrastructural potentials are strengthened, and the rural community's ability to use them is improved. Therefore, this descriptive-analytical study set out to examine the impact of community-oriented tourism on the development of rural communities from the perspective of the local community. To this end, 365 questionnaires were administered to the target tourism villages (namely Hajij, Shamshir, Nasmeh, and Khaneghah) located in Paveh city, using the SPSS software to analyze the collected data. The results showed that community-based tourism promoted economic, social, cultural, and environmental indicators, leading to rural development. Moreover, the regression analysis on the intended variables suggested economic indicators played the highest role in local community development, followed by social, cultural, and environmental indicators, respectively. Kendall's tau-b test results also proved a significant correlation between local community development and community-based tourism. Manuscript profile
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  5 - An Analysis on Capacity Building of Community-Based Tourism in Yazd
  Hosein Kalantari Zahra  Pirmoradian Ali  Shamsuddini
  10.52547/journalitor.36270.10.19.0
  The tourism industry, with its own characteristics, is a dynamic industry with a bright future. Investing in this industry could play an important role in increasing national income while being free from adverse environmental consequences. Due to the increasing importan More

  The tourism industry, with its own characteristics, is a dynamic industry with a bright future. Investing in this industry could play an important role in increasing national income while being free from adverse environmental consequences. Due to the increasing importance of tourism, it is necessary to analyze its impact on other dimensions. Possessing special potentials, the Yazd city is highly affected by different economic, social, environmental, and physical aspects of the tourism industry. As the Yazd province enjoys the required capacities for performing activities such as climbing, visiting the sand dunes and sand flows, hiking in the slopes of Shirkouh, etc., effective steps can be taken for improving tourist attractions through accurate and well-reflected planning. Therefore, this study sought to identify relevant factors, strengths, weaknesses, opportunities, and threats involved in developing sustainable tourism, elaborating on an appropriate model for realizing this goal and analyzing a community-based tourism capacity building in Yazd. The required data for this "descriptive-analytical" study were collected from library studies, relevant documents, and the questionnaire administered on 50 experts and staff members of active tourism NGOs, which were analyzed and weighted using the SWOT-AHP integrated model. The investigated indices included attracting public participation (public mobilization) with a total average of 4/4, facilitating (offering information), institutionalizing and empowering local groups with a total average of 4/3, enhancing collective partnership system with a total average of 4/2, identifying entrepreneurship and job opportunities, and local needs analysis and its update, indicating that tourism NGOs possess high capacities for implementing community-based tourism in Yazd. Manuscript profile