List of Articles همدان

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  1 - The Impact of Perceived Value and Sense of Place on Tourist Loyalty (Case Study: Hamedan Province)
  mostafa taheri
  The objective of this paper is to analyze the factors that impact tourist loyalty from two perspectives: “perceived value” and “sense of place”. The study aims to answer the following questions: Are there any relations between the dimensions of perceived value and sense More

  The objective of this paper is to analyze the factors that impact tourist loyalty from two perspectives: “perceived value” and “sense of place”. The study aims to answer the following questions: Are there any relations between the dimensions of perceived value and sense of place with loyalty to the destination brand? If so, to what extent are they correlated? Which dimensions play a more important role? Sample size was determined by using Cochran’s formula. A total of 384 questionnaires were randomly destributed between tourists in Hamedan Province during summer 2016. Given the Pearson correlation coefficients, the dimensions of perceived value (Functional, emotional, and social value) and sense of place (identity, dependence, and attachment) were found to be associated with tourist loyalty to destination brand. Standardized R2 was 45.9 and nearly 45 percent of the variation in tourist loyalty was explained by the model. Perceived Functional value and sense of dependence were the strongest predictors of loyalty, followed by perceived emotional value, social value, sense of attachment, and sense of identity, respectively. Manuscript profile
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  2 - Investigating the Quality of Subjective Perception of Tourists of the Artistic lements of Monuments in a Mixed- Methods Case Study: Hamedan City
  Tooran Ahmadi
  One of the important factors in shaping the quality of tourists' mental perception of the monument is the quantity and quality of architectural elements, both tangible and intangible elements, which the tourist judges in his mind after visiting. This study aimed to inve More

  One of the important factors in shaping the quality of tourists' mental perception of the monument is the quantity and quality of architectural elements, both tangible and intangible elements, which the tourist judges in his mind after visiting. This study aimed to investigate the role of architectural elements of historical monuments in Hamadan in shaping the quality of tourists' mental perception. The research method is mixed (qualitative than quantitative). The results of qualitative research findings showed that tourists, depending on their characteristics, receive different meanings from seeing a historical monument. Also, the results showed that the variables of patterns, inscriptions, plastering, and tiling have the highest frequency among tourist interviews and have a great impact on creating mental quality. In the quantitative findings section, the results of regression test showed that the variables of designs and inscriptions are R2 = 0.841, historical history of the building = R2 = 0.542, plastering and tiling = R2 = 0.509, date of construction = R2 = 0.489, respectively. Entrances and windows = R2 = 0.403, materials, brickwork and structure shape = R2 = 0.388, landscape = R2 = 0.369 and structural proportions = R2 = 0.610 have a significant relationship with the quality of mental perception. The results of one-way analysis of variance showed that the role of architectural elements in the quality of tourists 'mental perception by age, gender, level of education and previous tourist experience in visiting the monument in all eight dimensions of factors affecting the quality of tourists' mental perception at 000 / 0 was significant. Among these, the literacy level variable with the value of F = 12.478 had the highest expectation from the three groups. Manuscript profile
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  3 - Investigating the Factors Involved in Tourism Intercultural Communication among Tourists: A Case Study of Hamadan City, Iran
  Golnoush jabbari Nader Jafari haftkhani
  10.61186/journalitor.36149.12.25.129
  In today’s modern world, tourism has turned into an effective way to access the environment and culture through intercultural communication. However, despite its significance in long-term economic development, intercultural communication is neglected in the planning sta More

  In today’s modern world, tourism has turned into an effective way to access the environment and culture through intercultural communication. However, despite its significance in long-term economic development, intercultural communication is neglected in the planning stages of tourism development projects. Therefore, this study sought to investigate the factors that influence intercultural communication in tourism using a grounded theory approach. To this end, the required data were collected through detailed semi-structured interviews with fifteen experts and professionals in the tourism industry of Hamedan City who were selected via snowball sampling. The collected data were then analyzed, and the results were organized under six main categories with twenty-six sub-categories. Finally, the theoretical model of the study was developed using the Atlas-Ti software. Accordingly, the main six categories of the model included personal characteristics, socio-cultural characteristics, education, producing materials and creating knowledge on intercultural issues in tourism, management and planning, the health and safety of the environment, and media and information technology in intercultural tourism communication. The results of this study propose an integrated approach for tourism managers and entrepreneurs so that they can develop a high level of intercultural communication and competence for tourists. Manuscript profile
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  4 - An analysis of e-tourism implementation factors: A Case Study of the Hamadan province, Iran
  Abbas Sadeghi Pouryani Abolfazl Tajzadehnamin alireza slambolchi Mansour  Esmaeilpour Ali Asgari Sarem
  10.52547/journalitor.36159.9.18.0
  In the new world of tourism, information technology is used to manage tourism destinations, develop business models, and interact with tourists. Thus, in a tourism destination, the alignment of IT-based practical actions needs to be taken into account. This study set ou More

  In the new world of tourism, information technology is used to manage tourism destinations, develop business models, and interact with tourists. Thus, in a tourism destination, the alignment of IT-based practical actions needs to be taken into account. This study set out to analyze the influential factors involved in implementing e-tourism and develop a useful model in this regard, trying to propose operational actions based on the evaluation scores of the factors in the area under study. These factors were obtained from the related literature using thematic analysis. Moreover, interpretive structural modeling was used to determine the relationships between the factors and complexity reduction. The study’s statistical population comprised Hamadan’s tourism experts who were selected via purposive sampling. The study’s findings showed that out of the eleven factors involved in implementing e-tourism, social factors (governmental laws and policies, public awareness and culture, and sense of trust and justice) were the main driving forces. The dependence of technical factors (IT infrastructures in tourist attractions and destination management organizations) on other factors was found to be greater than the other ones. Moreover, based on the study’s results, specific measures were proposed for implementing information technology in Hamadan’s tourism industry through capital asset acquisition projects, private investment projects, and executive activities. Manuscript profile