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      • Open Access Article

        1 - Geniality, Deception, and Profiteering: the pilgrims’ perception of retail stores in Mashhad
           
        Mashhad is one of the largest religious tourism markets in Iran and in the Muslim world. Sustainable development of this market is dependent on mutual satisfaction of service providers and tourists as customers. One of the important sectors of tourism services is shoppi More
        Mashhad is one of the largest religious tourism markets in Iran and in the Muslim world. Sustainable development of this market is dependent on mutual satisfaction of service providers and tourists as customers. One of the important sectors of tourism services is shopping and souvenirs, which is mainly provided by retailers. Therefore, this paper tries to identify the tourists’ perceptions of these retailers in Mashhad. In the field of customer satisfaction, customer perception of service provider- customer interaction, is one of the dimensions of service qualities which determine tourists’ shopping experience. For data collection, a random number of 410 pilgrims who have visited the holy shrine of Imam Reza were asked to describe retailers in Mashhad. Collected data was analyzed by quantitative and qualitative content analysis method, pilgrims’ answers were categorized and then the frequency of each category was calculated. The results revealed that three categories of Profiteering, Deception, and Geniality, respectively include 40.7, 36.3, and 27.1 percent of the responses, which are the highest frequencies among the traits attributed to retailers. This could mean that pilgrims’ image of retailers is a person who uses deception and geniality strategies for his profiteering goals. It seems that temporal characteristic of tourist-buyers, as well as tourists’ insists for discounting, lead retailers to "flexible deception" strategies which more guarantee their interests. Manuscript profile
      • Open Access Article

        2 - Stereotype imaginations influencing pilgrims’ social trust toward people of Mashhad
        fateme eshaghi Mohammad مظلوم خراسانی ali akbar majdi
        Analyzing and describing “pilgrims’ stereotype imaginations” and “social confidence of pilgrims toward people LIVING in Mashhad” are the two important components in relationships and social interactions of the guest-host. Data were gathered through surveying, using a qu More
        Analyzing and describing “pilgrims’ stereotype imaginations” and “social confidence of pilgrims toward people LIVING in Mashhad” are the two important components in relationships and social interactions of the guest-host. Data were gathered through surveying, using a questionnaire. Statistical population included 310 pilgrims visiting the holy city of Mashhad. The results showed that pilgrims assume the people in Mashhad to be warm, sociable, kind, down to earth, hospitable, patient (positive stereotype imaginations) and to some extent religious and lawful (average or neutral level) and also profit-making, money lovers, stingy and mean, and unfair (negative stereotype imaginations). The level of pilgrims trust toward people in Mashhad was average. Using One-way Variable Analysis and Multiple Regression Methods, to check the hypotheses, showed that pilgrims’ stereotype imaginations had a positive meaningful relationship with the level of social confidence of people in Mashhad, and had the most effect among all measured variables. Other important, effective factors were ethnocentrism, satisfaction, social-economic status, gender, marital status, and ethnicity. Other variables that influenced stereotype imaginations of pilgrims included gender, place of residence, ethnicity, satisfaction, and ethnocentrism. Manuscript profile
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        3 - The Typology of Pilgrimage Styles among Youths in Mashhad
        مهدی کرمانی Ahmadreza  AsgharpourMasouleh Mohammadmahdi VaezMousavi
        Although pilgrimage is known as a religious action, it has many socio-cultural features, which require in-depth qualitative studies. The typology of pilgrimage among different social strata is an example of such features. To understand different styles of pilgrimage, te More
        Although pilgrimage is known as a religious action, it has many socio-cultural features, which require in-depth qualitative studies. The typology of pilgrimage among different social strata is an example of such features. To understand different styles of pilgrimage, ten participants were chosen. The aged 20-30 and were citizens of Mashhad. Interviews were semi-structured and were analyzed based on their themes. The main finding of this research showed four classes of pilgrimage based on the Weberian account of ideal types: introspective, traditional, pragmatic and entertaining. Each type emerged in three phases: preliminaries and essentials, practice, and achievements. The four axial concepts represented the essence of the pilgrimage styles: a. spirituality was the pivotal concept in the introspective style; b. the traditional pilgrimage related to rituals; c. the wish related to the practical style; d. leisure was the essence of entertainer pilgrimage. Manuscript profile
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        4 - The challenges of Iranian pilgrims' decision for Arbaeen foot-pilgrimage
        Gholamreza  Seddigh Oraei mahdieh bagheri Shahide  Seddigh Oraei
        The Arbaeen foot-pilgrimage bears a prominent place in Iranians' religious beliefs. Facing numerous challenges, Arbaeen pilgrims set out this journey should the challenges are met. This study, therefore, deals with the challenges of Iranian pilgrims during the Arbaeen w More
        The Arbaeen foot-pilgrimage bears a prominent place in Iranians' religious beliefs. Facing numerous challenges, Arbaeen pilgrims set out this journey should the challenges are met. This study, therefore, deals with the challenges of Iranian pilgrims during the Arbaeen walk and the way they deal with the problem. The required data were collected through "ethnography", using "grounded theory" to analyze the data. To this end, 39 pilgrims who participated in Arbaeen 2018 walk were interviewed along the way to Karbala. The challenges regarding decision-making were summarized in the main category labeled as "the challenges regarding obstacles and lack of requirements". The challenges listed under the "the lack of requirements" includes: "travel expenses," "ability to walk," "finding the right (appropriate) fellow traveler", "providing a suitable time for travel", "the possibility of achieving the goal", "travel facilities like transportation, accommodation, food, health, familiarity with the way and destination". The major sub-categories of "obstacles challenges" include: "prohibition made by such actors as the government, employer, training centers, spouse, and parents", "conflicting interests derived from job commitment, child- care commitment, and social pressure generated by fellow citizens and commitment to them", and "feeling insecure". Manuscript profile
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        5 - Segmenting and Profiling Psychological-Demographic Behavior of Karbala Pilgrims Attending the Annual Arbaeen Rituals: A Case Study of Pilgrims Crossing Khuzestan Province's Air and Land Borders
        Yaghoob  daghagheleh maryam darvishi
        Religious tourism is one of the five main branches of tourism according to the World Trade Organization. The popularity of pilgrimage has increased in recent decades, and religious tourism has been an important part of the dynamics of the world tourism economy. Therefor More
        Religious tourism is one of the five main branches of tourism according to the World Trade Organization. The popularity of pilgrimage has increased in recent decades, and religious tourism has been an important part of the dynamics of the world tourism economy. Therefore, this applied descriptive-survey study sought to segment and determine the psychological-demographic and behavioral profile of Karbala pilgrims attending the annual Arbaeen rituals. The statistical population of the study comprised of the pilgrims of Karbala who have traveled through the borders of Khuzestan province to attend the Arbaeen rituals. The neural network algorithm was used to analyze the data via self-organizing maps. The study's findings indicated that there were three different groups of pilgrims with different travel motives, who were categorized as a) being more tourist than a pilgrim (tourist pilgrim), b) being more pilgrim than a tourist (pilgrim tourist), and c) pilgrims. These three groups of tourists were named after leisureists, enthusiasts of various activities, and religious people, suggesting that each type of pilgrim had its own psychological, demographic, and behavioral characteristics. Therefore, marketing strategies for developing tourism activities should be set based on the characteristics of each type of tourist. Manuscript profile
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        6 - A Formal and Contentual Review of Pilgrimage and Religious Tourism Studies in Iran (2003-2021)
        Neda Razavizadeh somaye varshoe
        Having a long-standing tradition in the Iranian and Shiite communities, pilgrimage and religious travels have considerably increased throughout the last two decades with a boom in tourism. In this regard, many studies have been carried out on different aspects of pilgri More
        Having a long-standing tradition in the Iranian and Shiite communities, pilgrimage and religious travels have considerably increased throughout the last two decades with a boom in tourism. In this regard, many studies have been carried out on different aspects of pilgrimage, addressing both managerial aspects of the pilgrimage destinations and the experiences reported by the pilgrims. However, while several review articles have already been published in English-language journals on pilgrimage studies, no such article could be found in the Iranian -Persian academic journals concerning pilgrimage and religious trips made in Iran. Therefore, this article sought to examine the formal and contentual features of the Persian scientific-research papers on pilgrimage and religious tourism published in Iranian Journals, trying to identify the research gaps in this regard. To this end, the relevant articles published from 2003 to 2021 in Iranian journals accredited by Iran’s Ministry of Science, Research, and Technology using a systematic review and content analysis method. Then, the features of the collected papers were examined in terms of spatial distribution, frequency, geographical distribution, authors’ characteristics (gender, frequency, and field of study), and methodology (research method, data sources, data collection tools, observation unit, sampling method, and statistical tests). Finally, the papers were categorized in terms of their relationship with the Parsons’ social systems, introducing the over-researched and under-researched areas and the research gaps in the Iranian pilgrimage and religious tourism studies so that new ideas and research topics be offered for novel studies and the development of knowledge in this regard. Manuscript profile