انگیزه

Open Access Article

1 - Tourists’ Motivations for Traveling to Isfahan: A Comparative Study Concerning Both Genders
Mohammad

This study aims to identify and compare domestic tourists’ motives of travelling to Isfahan between men and women. The population of this research was domestic tourists who had traveled to Isfahan during April and May 2016, which among them a sample of 400 tourists was More

This study aims to identify and compare domestic tourists’ motives of travelling to Isfahan between men and women. The population of this research was domestic tourists who had traveled to Isfahan during April and May 2016, which among them a sample of 400 tourists was randomly selected. The data was collected by a questionnaire consists of 40 questions. To analyze the data, exploratory factor analysis and independent t-test were used. The results revealed nine travel motives for domestic tourists; historical and cultural motives, visiting relatives and friends, shopping, accompanying family and friends, recreation and having fun, low-cost trip, city attractions, enjoying a safe travel, and work motivation. The results also showed that there was a significant difference between men and women in terms of historical and cultural motives, recreation and having fun, shopping, accompanying family and friends, domestic attractions, and enjoying a safe travel. The results also demonstrated that there was no significant difference between women and men in terms of enjoying a safe travel, visiting relatives and friends, and work motivation. Manuscript profile

Open Access Article

2 - Consumer Behavior in E-Tourism Services
sakineh jafari Mohammad najjarzadeh rezvan Golestaneh narjes deyrgandom

Today’s tourists are more dependent on the Internet than ever before to search for travel information. They share their travel experiences in cyberspace. The goal of this study is to investigate the effects of travel stimulus variables, information search and the qualit More

Today’s tourists are more dependent on the Internet than ever before to search for travel information. They share their travel experiences in cyberspace. The goal of this study is to investigate the effects of travel stimulus variables, information search and the quality of electronic tourism services on the behavior of young consumers, aged 20 to 40 years. Participants included 182 young people from Tehran (46 male, 105 female), and were selected based on random sampling. Data were analyzed using the structural equation model with LISREL software. The findings showed that the motivation of travel had a significant indirect effect, through the quality of services, on the behavior of the users of electronic tourism services. The study found that the motivation to travel and search information indirectly and through the quality of service could affect the behavior of the consumer of electronic tourism services. Manuscript profile

Open Access Article

3 - Motivational Factors in War Tourism: The case of Khorramshahr war museum
نیلوفر رحبی مقدم

In recent tourism studies, motivation is accepted as a crucial variable that explains tourism behavior and is used to understand decision-making and destination selecting. Studies show that many tourists travel to war-related areas, and war memorials are important attra More

In recent tourism studies, motivation is accepted as a crucial variable that explains tourism behavior and is used to understand decision-making and destination selecting. Studies show that many tourists travel to war-related areas, and war memorials are important attractions in these destinations. In Iran, war tourism and war-related sites (e.g. sites of the 8-year-old war) provided real good demands. The purpose of this study was to assess the motivations for travel to war-related tourism destinations. The war museum in Khorramshahr was selected as the case study. This research employed quantitative research methods with 270 valid questionnaires obtained for data analysis. Based on 18 criteria, the motivational factors were classified into four categories: publicity; interest in the acquisition of knowledge and recognition; facilities; and internal factors. Structural Equation Model (SEM) was used to analyze the data. The results showed that three of the categories, excluding the internal factors, influenced on creating the visitors’ motivation but the most important factor was about interest in acquiring knowledge and recognition (R2=0.645). Manuscript profile

Open Access Article

4 - The Mediating Role of Travel Motivation and Responsible Behavior with the Relationship between Environmental Attitude and the Sustainable Development of Ecotourism Case: Cities of Mahdishar and Semnan
samaneh parsa سید حسن کابلی sakineh jafari

This study examined the relationship between environmental attitude and sustainable development of ecotourism, and the mediating role of travel motivation and environmentally responsible behavior of ecotourists in Mahdishahr and Semnan. The population included all ecoto More

This study examined the relationship between environmental attitude and sustainable development of ecotourism, and the mediating role of travel motivation and environmentally responsible behavior of ecotourists in Mahdishahr and Semnan. The population included all ecotourists in Mahdishar and Semnan. The participants were 250 (122 males and 128 females) and were selected via a Convenience Sampling method. All participants completed the scales of environmental attitude, motivation, environmentally responsible behavior and sustainable development of ecotourism. Using LISREL, the data were analyzed by the path analysis model. The results showed that environmental attitude did not have a direct influence on the sustainable development of ecotourism. Environmental attitude had a direct, positive and significant influence on travel motivation and environmentally responsible behavior. Environmental attitude had an indirect, positive and significant impact on sustainable development of ecotourism with the mediating role of travel motivation and environmentally responsible behavior. Manuscript profile

Open Access Article

5 - Ethnographic Study of the Tourists' Motivation for Recreational Trip to Mazandaran Province Through the Lens of Rite of Passage Theory
Zohreh Korani Fatemeh Sam

10.52547/journalitor.35691.11.21.227

Considering the relationship between tourists' motivations and the type of their trip, a clear and logical perception of the process could be of great significance. Therefore, this study sought to analyze the tourists’ motivations for traveling to the coastal cities of More

Considering the relationship between tourists' motivations and the type of their trip, a clear and logical perception of the process could be of great significance. Therefore, this study sought to analyze the tourists’ motivations for traveling to the coastal cities of Mazandaran province, taking a distinct anthropological perspective by highlighting the concepts of leisure trips. As ethnography is the main method used by anthropologists to discover the elements existing in a field, this study used a qualitative method with an emphasis on ethnography. Primary data were collected through participant observation and semi-structured in-depth interviews. To this end, 16 tourists who had visited the three coastal cities of Mahmoud Abad, Fereydoonknar, and Babolsar were selected via purposive sampling. The collected data were then analyzed using a three-stage coding system. In this regard, first, three categories, including "a place with a different structure", "in search of novel experiences", and "suspension" were identified. Finally, after performing the selective coding, the core category of "rites of passage" was extracted. According to the study’s results, it appears that the tourists who travel to the cities mentioned above for recreational purposes experience a mixed feeling of suspension and freedom from the requirements and responsibilities of daily life during the trip, which could be considered similar to the second phase of the theory of rites of passage. Manuscript profile

Open Access Article

6 - The situation of ecotourism demand Gilan province with an emphasis on social and economic factors
mehdi hesam hasan oroji mahdi cheraghi

Ecotourism has attracted much attention in recent years. A critical issue in ecotourism is to understand the state of demands. Demand is typically measured in terms of the tourism market. The tourism market is linked to the region of tourism products, and the characteri More

Ecotourism has attracted much attention in recent years. A critical issue in ecotourism is to understand the state of demands. Demand is typically measured in terms of the tourism market. The tourism market is linked to the region of tourism products, and the characteristics and preferences of their representatives. Noting ecotourism, this study analyzed the demand situation of ecotourism in Gilan province. The statistical population of all tourists entering Gilan province was 384 individuals. Wilcoxon, Binomial, and T-test were used to analyze the data. The results showed that the role of geo-touristic attractions such as coasts and forest areas was essential for the present and future travel of tourists to Gilan. However, the goal of many tourists to these attractions was mere fun. Thus, they suggested little ecotourism motives. The services of the indigenous people and lodging in indigenous resorts did not have high effects on the travel of tourists and did not create much incentive for them. Manuscript profile

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