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      • Open Access Article

        1 - The Effect of Perceived Service Quality, Satisfaction and Trust of Health Tourists on Their Revisiting and Reusing the Hospitals and
             
        Health tourism is becoming a developing sector in the tourism industry. It involves economic grounds; creates job opportunities; introduces different cultures; and even holds political interests for the countries. Health tourism has many economic benefits for the countr More
        Health tourism is becoming a developing sector in the tourism industry. It involves economic grounds; creates job opportunities; introduces different cultures; and even holds political interests for the countries. Health tourism has many economic benefits for the countries that are active in this industry. Health tourism is an emerging field, and there are serious competitions among countries that try to attract health tourists and keep them satisfied during their stay. This study aims to investigate the effect of perceived service quality, satisfaction, and trust of health tourists revisiting and reusing the hospitals and health centers in Mashhad. Data were collected using a questionnaire. Based on a judgmental sampling method, 206 people were selected from the international health tourists. Structural equation modeling was employed. Results confirmed there was a direct and positive relation between the perceived service quality and the customers’ satisfaction. Also, the hypothesis proved the positive effect of customers’ satisfaction on their trusting healthcare centers and their staff. Results also approved the effect of customers’ trust on their future decisions to return to the same places of treatments. Manuscript profile
      • Open Access Article

        2 - Discovering the components of social responsibility for ecolodge managers in Iran
        Sadegh Kazemian Gholamreza Malekzadeh Mahdi Farahi Alireza Khorakian
        Ecolodge are one of the new topics in global tourism, social responsibility in the tourism industry and these resorts have created attractions for individuals and organizations. The purpose of this study is to explore the components of social responsibility in ecotouris More
        Ecolodge are one of the new topics in global tourism, social responsibility in the tourism industry and these resorts have created attractions for individuals and organizations. The purpose of this study is to explore the components of social responsibility in ecotourism resorts in the country. This research has an interpretive philosophy, inductive approach, qualitative method and data-based strategy with an apparent approach. It analyze by Glaser coding method. The study population was the country's eco-tourism resorts, the quality treasury of the country's first-class resort managers, academic experts and senior officials of the country's tourism management. The study sample was 25 of these people. This research conduct from June 2019 to April 2020. In the theoretical coding stage, the extracted components and categories conceptualize based on the "dimensions" family. The results showed that social responsibility in ecotourism resorts includes 6 components and 23 categories. These components include community-based culture, law, community-based business, environmental attention, benevolence, and accountability to internal stakeholders. Each of these components helps managers understand what features they should focus on in eco-lodges in order to better implement social responsibility. Manuscript profile