Individual self-concept explains and predicts different facets of consumer behavior. This study examined the effects of tourist self-concept on their intention to recommend destination, travel satisfaction and travel experience. The population of this study includes all More
Individual self-concept explains and predicts different facets of consumer behavior. This study examined the effects of tourist self-concept on their intention to recommend destination, travel satisfaction and travel experience. The population of this study includes all tourists who were visiting Chalidarreh dam, among them 308 was selected randomly as the research sample. The data were collected by means of a questionnaire and were analyzed by structural equation modeling and LISREL software. The results show, the perception of travel experience, facilitates the relationship between ideal self-concept and travel satisfaction of tourists. Also the travel satisfaction, facilitates the relationship between perceived experience of travel and the intention to recommend tourist destination. The results of this study can improve the perception of managers which will provide a better understanding of tourist behavior and policy making in the field of tourism marketing.
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The perceived value of a brand is a basic concept for brand purchase and is considered as a valuable and necessary asset. Marketers need to identify the effective factors on brand purchase intention to promote their products and aim for improving the perceived value of More
The perceived value of a brand is a basic concept for brand purchase and is considered as a valuable and necessary asset. Marketers need to identify the effective factors on brand purchase intention to promote their products and aim for improving the perceived value of the brand. This study tried to test the concept in tourism and test the effect of the perceived value of tourists on purchase intention (candy) and brand image. The statistical population was all the tourists who visited the city of Bojnord. Based on Krejcie and Morgan sampling table, 384 tourists were selected randomly. A localized questionnaire was used to collect data. Using structural equation modeling and LISREL, the study investigated the conceptual model and the research hypotheses. The results showed that the perceived value of tourists had a positive and significant effect on the brand image and purchase intention toward the candy. Tourists’ mental image had also a positive and significant effect on the purchase intention. The results showed that the tourism marketers could increase the tendency of tourists to purchase Bojnord candy by improving the index of the perceived value of the candy and by making efforts to brand these local souvenirs, which could lead to developing the tourism industry.
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