Document Type : Original Article
Authors
1
Faculty Member, Department of Tourism Management and Planning, Tourism Research Institute, Academic Center for Education, Culture and Research (ACECR).
2
Associate Professor, Department of Geography and Rural Planning, Ferdowsi University of Mashhad, Mashhad, Iran.
3
Professor, Department of Geography and Rural Planning, Ferdowsi University of Mashhad, Mashhad, Iran.
4
Assistant Professor, Department of Geography and Planning, Ferdowsi University of Mashhad, Mashhad, Iran.
10.22034/jitor.2026.2071861.1012
Abstract
The commodification of rural tourism destinations refers to a process through which rural culture, nature, and everyday life are transformed into goods or products for consumption by tourists. Although this phenomenon can generate income and employment opportunities, it may also engender a range of complex consequences, including the erosion of cultural authenticity, degradation of natural resources, and the intensification of social and economic inequalities within host communities. Therefore, this applied, descriptive-analytical study sought to examine the consequences arising from the commodification of peri-urban rural settlements as a result of tourism development. The required data were analyzed using SPSS software through factor analysis, the one-sample independent -test, and analysis of variance (ANOVA). The findings of the study revealed that the environmental index, with a mean score of 4.05, and the cultural-artistic index, with a mean score of 3.70, accounted for the highest and most influential consequences. By contrast, the lowest levels of impact were associated with the visual and spiritual indices, with mean scores of 2.46 and 2.73, respectively. Furthermore, the results of the one-way ANOVA test indicated that the differences in the mean consequences of tourism-induced village commodification were statistically significant among the studied villages, suggesting that the influence of tourism on the levels and forms of commodification vary significantly across different villages. Moreover, in terms of spatial distribution, the highest mean consequences of tourism-induced village commodification were observed in the village of Noghondar, whereas the lowest ones were found in the village of Kang.
Keywords