Identifying Effective Factors in the Development of Memorial Tourism in Iran
Document Type : Original Article
Authors
1
Assistant professor, Department of Tourism Management, Faculty of Cultural Heritage, Handicrafts and Tourism, University of Mazandaran, Babolsar, Iran
2
Associate Professor of Tourism Management, Department of Handicraft, Faculty of Art & Architecture, Mazandaran University, Babolsar, Iran
Abstract
This applied mixed-method study sought to elaborate on the factors affecting the development of memorial tourism in Iran. To this end, the Grounded Theory model and fuzzy ARAS method were used to analyze the collected data. The statistical population of the study comprised specialists and elites in the field of study (tourism), out of whom thirty-five individuals were selected through purposive. According to the findings of the study, the causal factors included infrastructure services and facilities, appropriate advertising, properly informing the public information, promoting participation in the host community, identifying the capabilities of war-torn areas, changing attitudes towards war, and special attention to war tourism in the economy; contextual factors included increasing specialized forces, participation of governmental and non-governmental institutions, improving security, increasing service development, improving the visual appearance of museums and avoiding a purely cultural approach; interventionist factors included promotion of cooperation and cohesion between organizations, optimal management, developing unified management, attempting to avoid dual standards in service delivery, reducing the application of the centralized approach among organizations and preparing a comprehensive plan. Then, the obstacles and consequences of the development of memorial tourism in Iran were examined, and finally, the ways to develop a desirable vision of memorial tourism in Iran, developing integrated management, setting a detailed plan to introduce the holy defense tourism sites, promoting educational programs, and consultation among experts, experts and managers of related organizations were identified.
Keywords
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