1
M.A. Student of Geography and Tourism Planning, University of Tabriz
2
Assistant professor of Geography, Faculty of Geography and Planning,
3
M.A. student of Tourism Geography, Nour University,
Abstract
The tourist product of a destination consists of five components; attraction and environment, accessibility, facilities, destination image, and travel costs. Nowadays the tourism products quality is a decisive factor in gaining a superior position in the tourism competitive world. The high quality of tourism product of a destination could enhance tourists' satisfaction and develop the industry in a destination. Moreover, its assessment is possible by a basic parameter of performance of destination products and services. The main objective of this study is to measure the effect of Ghorogh Park tourism product quality on touristís satisfaction. 145 questionnaires were filled by a sample of tourist. The findings indicated that all the six dimensions of the Park tourism product affect tourists' satisfaction, directly and significantly. Furthermore the factor analysis showed that destination facility is the most important dimension of the Park tourism product. The results of this analysis will also help decision makers of the Park to enhanced tourist satisfaction through removing the park deficiencies such as running internet, increasing benches on the beach, etc.
Zeinali,B. , karami,F. and Amirzade,S. (2014). The Effect of Product Quality in Destination on Tourist's Satisfaction Case Study of Ghorogh Coastal Park. Social Studies in Tourism, 2(4), 27-49.
MLA
Zeinali,B. , , karami,F. , and Amirzade,S. . "The Effect of Product Quality in Destination on Tourist's Satisfaction Case Study of Ghorogh Coastal Park", Social Studies in Tourism, 2, 4, 2014, 27-49.
HARVARD
Zeinali B., karami F., Amirzade S. (2014). 'The Effect of Product Quality in Destination on Tourist's Satisfaction Case Study of Ghorogh Coastal Park', Social Studies in Tourism, 2(4), pp. 27-49.
CHICAGO
B. Zeinali, F. karami and S. Amirzade, "The Effect of Product Quality in Destination on Tourist's Satisfaction Case Study of Ghorogh Coastal Park," Social Studies in Tourism, 2 4 (2014): 27-49,
VANCOUVER
Zeinali B., karami F., Amirzade S. The Effect of Product Quality in Destination on Tourist's Satisfaction Case Study of Ghorogh Coastal Park. Social Studies in Tourism, 2014; 2(4): 27-49.