Tourism Development in the Marginal Lands in Zayanderud River in Chadegan

A new type of tourism, namely the ecotourism or nature tourism based on environmental and abilities and natural resources could increase the economic development and employment in different sectors, and could also bring conditions to maintain the cultural context and respect the traditions and customs of the host society and provide the access to the organic growth for the country and involved communities along with other social and economic activities. The marginal lands of Zayanderud River are one of the most important centers of tourism, especially in Chadegan, Isfahan, due to the breadth and diversity of the geographical environment and the enjoyment
of biodiversity and numerous tourist attractions. The purpose of this paper is to introduce ecotourism capacities of the area and explain the importance of the need for maintenance, planning and investing in them. The methodology
is descriptive -analytical and is an applied study in terms of purpose. Data collection instruments were library, field study and questionnaire and data analysis was performed using SWOT model. The results showed that there were 15 strengths, 22 internal weaknesses, 17 opportunities and 8 external threats in the area of Zayanderud River and the appropriate strategy was obtained after the consideration of their mutual influence on each other.