Factors that Affect on Trip Satisfaction of Tourism in Mashhad (Bonyad shahid family)

The goal of this article- as a survey research- is to study social factors that affect on tourist's satisfaction in Mashhad.We use questionnaire for data collecting and analyseing by EQS software in structural equation modeling
format. The sample size is 200 martyer families who had been gone on trip in khorasan Razavi province. In sociology of consumtion; we can accept the tourist as a coustomer who wants to buy touristic services from the host
society. We can accept the ECSI as an appropriate model, which is European customer satisfaction index. According to this theory, good services are not the main factors which can explain the trip satisfaction, but tourist's imagination from the host socity and expectations which is formed (base on it) are so important. Base on the model, the mean weight of trip satisfaction index has measured as 62.89 (0-100 range). The variable of Perceived quality (beta: .43) is the most efficient ones.