گذاری

Open Access Article

1 - The Framework for Formulating Tourism Policies of Islamic Republic of Iran
Hamid Zargham Boroojeni

In this article, the researchers have tried to propose a model for formulating tourism policies of Iran in accordance to tourism policies of Five-Year Economic, Social and Cultural Plan and that of Iran Vision of 2025. Hence, a questionnaire composed of 15 questions (wi More

In this article, the researchers have tried to propose a model for formulating tourism policies of Iran in accordance to tourism policies of Five-Year Economic, Social and Cultural Plan and that of Iran Vision of 2025. Hence, a questionnaire composed of 15 questions (with Likert scale) was distributed among tourism experts (university professors, tourism experts at Iranian Cultural Heritage, Handicrafts and Tourism Organization and etc.). The data was then analyzed by use of Exploratory Factor Analysis and Confirmative Factor Analysis. The results showed that there are four factors (Economic and Supportive, Political, Marketing and Development and Cultural) that can be considered for policy making of Iran, more specifically for future formulation of tourism policies of Iran. The results also showed that marketing and development policies are of highest priority (regarding the experts’ point of view). The importance of different variables was also examined in this article. Manuscript profile

Open Access Article

2 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
فرزانه عبدالمحمدی

This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and v More

This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and visited Naqshe Jahan Square in summer 2017. Data-collection instrument was a researcher-developed questionnaire based on the literature and it included 40 closed questions. The validity and reliability of the questionnaire were examined and confirmed through content and construct validities, and Cronbach’s Alpha Coefficient. To analyze the data and to test the hypotheses, both SEM and path analysis were used in the SPSS and LISREL, respectively. The findings showed that social responsibilities in tourism destinations significantly affected brand through brand awareness; perceived value; perceived quality of tourism destination; the brand image of tourism destination; loyalty towards tourism destination. Manuscript profile

Open Access Article

3 - The willingness of tourists to pay for services in rural tourism destinations
Hamdollah Sojasi Qeidari حمیده محمودی Atefe jomeei

Tourism-baed development would only takes place if local communities are provided with the revenues earned from visiting tourists who are willingly pay for tourism services offered. This study, therefore, sought to investigate the willingness of toursits visiting the vi More

Tourism-baed development would only takes place if local communities are provided with the revenues earned from visiting tourists who are willingly pay for tourism services offered. This study, therefore, sought to investigate the willingness of toursits visiting the villages of Shandiz city in Binalood town to pay for tourism services offered there. Being a descriptive-analytic research, the study used conditional evaluation method and logit model to measure the pay willingness rate. Vikor model was also employed to identify the spatial differences among the tourists in terms of their willingness to pay for the services they received. The population of the study comprised of eleven villages which were visited throughout 2018 by 96 visitors who were selected as the participants of the study according to Cochran formula with 0.1 error rate. The results of the stusy indicate that tourists tends to spend an average of 776540 Rials (equal to 6 USD) in the villages they visit. Taking the the total willingness of the visiting tourists to pay for the services for a full day into account, commercial facilities, catering, recreation, and residential facilities were the most willingly paid services respectively. Moreover, based on the Vikor model, tourists spend more money in Virani village as more services are offered there in terms of restaurant, catering, and residential facilities. Manuscript profile

Open Access Article

4 - Investigating the Scenarios of non-Muslim non-Iranian Tourists of Mashhad Within 2025 Perspective
Arash Ghahreman Ahmad roumiani Sareh Nematian zahra bostan

10.61186/journalitor.35761.11.23.105

The uncertainty caused by environmental complexities has made it difficult to forecast the future of Tourism in Mashhad in terms of non-Muslim tourists visiting the city, about whom no sufficient information exists. Therefore, this study sought to investigate the trend More

The uncertainty caused by environmental complexities has made it difficult to forecast the future of Tourism in Mashhad in terms of non-Muslim tourists visiting the city, about whom no sufficient information exists. Therefore, this study sought to investigate the trend of variations in the visits made to Mashhad by non-Muslim tourists using the scenario writing method. To this end, this applied study used the analytical-qualitative approach, collecting the required data through detailed in-person interviews. In this regard, twenty-seven interviews were made in three phases with tourism experts in such fields as sociology, economics, planning, and specialized tourism services. In the first phase, the factors involved in attracting non-Muslim tourists to Mashhad were identified according to the views offered by the experts in interviews using the Delphi technique. In the second phase, the critical driving forces were identified based on two criteria of effectiveness and uncertainty. Finally, the optimistic and pessimistic scenarios concerning the future of non-Muslim tourism in Mashhad were described. The study’s findings revealed that smartizing tourism, making connections between tourism in Mashhad and its neighboring cities, increasing the number of media advertisements, improving the hospitality culture, and promoting a sense of security in the visiting tourists were the most important driving forces at the local level. Therefore, the number of Mashhad’s non-muslim tourists could be increased within the study period by improving IT infrastructure (including electronic trading, and electronic banking), introducing neighboring cities and villages of Mashhad and their tourist attractions, offering instructions regarding hospitality (especially for taxi drivers, business and shop owners), creating tourism police, and providing security in high-trafficking urban places. Manuscript profile

Open Access Article

5 - Estimation of the Economic Value of Mogarmon Tourist Area Using the Contingent aluation and Individual Travel Costs Approaches
iman danaeifar mehrdad mehdizadeh

Due the importance to implement tourism development projects in different recreational areas, it is necessary to assess the benefits of such projects. The purpose of the current study was to estimate the economic value of Mogarmon tourist area in Lendeh town using condi More

Due the importance to implement tourism development projects in different recreational areas, it is necessary to assess the benefits of such projects. The purpose of the current study was to estimate the economic value of Mogarmon tourist area in Lendeh town using conditional economic valuation and individual travel cost approaches. To this end, 400 questionnaires were completed by visitors of the Mogarmon recreational area during summer and autumn seasons in 2019. The results of the Contingent valuation method indicated that the average willingness to pay for each person to visit this location was 6752 Rials and the recreational value for each family was 288445/44 Rials per year. Moreover, the results of the travel cost method for individual travel also suggested that the recreational value of this location was estimated equal to 1062936000 Rials. Comparing these two methods showed that the recreational value of this recreational area was overestimated in the individual travel costs method, because from the of visitors' viewpoint, the use of this recreational location is considered as a public net commodity and the individuals don't exactly express their willingness to pay so that the cost of each household for recreation in this location is far higher than the stated inclination. Manuscript profile

Open Access Article

6 - Tourism Policymaking, Local Community Support, Place Image, Tourism Impacts, Tourism in Semnan
Zohre Kiani FeizAbadi Farnaz NikKhah Elisa taherian

10.61186/journalitor.35991.11.24.219

Tourism policies widely affect the lives of local residents. On the other hand, the effectiveness of such policies depends on the local community’s support and participation. Therefore, the present study sought to investigate the influence of the Local Community’s Place More

Tourism policies widely affect the lives of local residents. On the other hand, the effectiveness of such policies depends on the local community’s support and participation. Therefore, the present study sought to investigate the influence of the Local Community’s Place Image and their perception of tourism impacts on their support for tourism policies in Semnan. To this end, some 340 questionnaires were distributed among local residents, out of which 322 questionnaires were completed by the respondents. The collected data were then analyzed by PLS software using Structural Equation Modeling (SEM). The results indicated that the residents’ place image had a direct significant effect on their perception of tourism impacts and consequently on their support for tourism development policies. Moreover, the findings highlighted the necessity of evaluating tourism impacts based on the perceptions of residents, because the more favorable they consider the tourism impacts, the more support they give to tourism development policies. Finally, this study suggests some policy recommendations on how to manage the local community’s place image, their perceptions of tourism impacts, and their support for tourism policy-making. Manuscript profile

Open Access Article

7 - Factors affecting investment in tourism sample regions of Tehran province (Case study of sample tourism regions of Shemiranat city)
hamid Reza Zargham Broujeni Mahmood Ziaee saeid anbarestani

10.61186/journalitor.36064.11.24.109

Tourism regions are among the most important resources for the development of the tourism industry. The status of Tehran province’s tourism regions shows that while twenty-nine tourism regions have been designated in the province, none of them are operationalized. There More

Tourism regions are among the most important resources for the development of the tourism industry. The status of Tehran province’s tourism regions shows that while twenty-nine tourism regions have been designated in the province, none of them are operationalized. Therefore, considering the significance of investment in such regions, this study sought to identify the factors involved in promoting and/or hindering investments in tourism regions of the province (those located in Shemiranat city). To this end, the required data for this applied survey study were collected via a questionnaire. According to the results of the study, the factors mentioned above could be divided into four categories: “policy and regulations”, “preparatory studies”, “financial support”, and “knowledge promotion and capacity building”. In this regard, the highest mean among the inhibiting factors belonged to the disharmony between executive bodies, lack of regulations regarding the time required for the issuance of relevant permits by the competent authorities and organizations, the risk of inflation, and lack of well-trained managers and employees. As for the success factors, the highest mean was related to factors such as submitting the management of tourism regions to qualified people, the necessity of conducting comprehensive risk studies before deciding to hand over the project, creating support and development funds to provide sustainable resources for granting loans and facilities and fostering cooperation between the local community and investors. Manuscript profile

Open Access Article

8 - Investigating the Factors Involved in Feasibility Studies of Tourism Development in Kermanshah Province: A Local Community Perspective
Mohammad Ali Feizpour Habib Ansari samani zahra naseri

10.61186/journalitor.36202.11.23.1

Considering the dependence of tourism on its host community and thus the interdependence of tourists and local residents, it could be argued that the culture and viewpoints of the local people may influence tourism activities. Therefore, the local community must be acti More

Considering the dependence of tourism on its host community and thus the interdependence of tourists and local residents, it could be argued that the culture and viewpoints of the local people may influence tourism activities. Therefore, the local community must be actively involved in the development process to ensure the success of feasibility studies, proper assessment of investments made in tourism, and the extension of tourism projects’ lifespan. In this regard, this study sought to perform a feasibility analysis of tourism activities, focusing on running a coffee shop in a representative tourist destination in Kermanshah Province, Iran. To this end, the tourism development project during the years 2019-2023 was examined in terms of financial and economic assessments, and the evaluation of its effects from the viewpoint of the local community. The financial and economic data were collected from the Statistical Center of Iran, and the data concerning the evaluation of the project’s effects from the local community’s perspective were gathered through a questionnaire. The results of the financial and economic feasibility study indicated that setting up the coffee shop was financially and economically viable and justified. On the other hand, the evaluation of the local residents’ viewpoint in this regard revealed that tourism could contribute to economic prosperity, the introduction of the region to others, feeling the sense of pride by the local people, and the restoration and reconstruction of historical buildings. This study attempted to identify the factors involved in the feasibility study of tourism and assess the local community's viewpoint regarding the effects of tourism. The findings of the study suggested that financial and economic feasibility studies along with an evaluation of the effects of tourism could contribute to the success of investment projects. Manuscript profile

Open Access Article

9 - Presenting a Framework for Developing Ecotourism in Kermanshah Province's Target tourism Villages
heshmat moradi Alireza Poursaeid Marjan vahedi mohamad bagher Arayesh

10.52547/journalitor.36274.10.19.115

Ecotourism is a sustainable strategy for earning revenues while preserving natural resources. Therefore, this study set out to provide a framework for developing ecotourism in Kermanshah province's target tourism villages using grounded theory. The required data were c More

Ecotourism is a sustainable strategy for earning revenues while preserving natural resources. Therefore, this study set out to provide a framework for developing ecotourism in Kermanshah province's target tourism villages using grounded theory. The required data were collected via semi-structured interviews with 20 experts who were selected through snowball sampling. The collected data were then analyzed in Maxqda12 software using open coding, axial coding, and selective coding approach, resulting in 433 codes, 124 concepts, 23 sub-categories, and 6 main categories. The main categories of the model included causal categories (participatory, economic, regional attractions and potentials, policy, social and cultural, managerial, infrastructure, ecotourism services and facilities, and the core category of ecotourism development), intervening categories (economic, managerial, and educational), strategic categories (economic and educational), and consequential categories (positive and negative economic consequences, and social, cultural and environmental consequences) were grouped together in a paradigmatic framework. Manuscript profile

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