List of Articles گیلان

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  1 - The situation of ecotourism demand Gilan province with an emphasis on social and economic factors
  mehdi hesam hasan oroji mahdi cheraghi
  Ecotourism has attracted much attention in recent years. A critical issue in ecotourism is to understand the state of demands. Demand is typically measured in terms of the tourism market. The tourism market is linked to the region of tourism products, and the characteri More

  Ecotourism has attracted much attention in recent years. A critical issue in ecotourism is to understand the state of demands. Demand is typically measured in terms of the tourism market. The tourism market is linked to the region of tourism products, and the characteristics and preferences of their representatives. Noting ecotourism, this study analyzed the demand situation of ecotourism in Gilan province. The statistical population of all tourists entering Gilan province was 384 individuals. Wilcoxon, Binomial, and T-test were used to analyze the data. The results showed that the role of geo-touristic attractions such as coasts and forest areas was essential for the present and future travel of tourists to Gilan. However, the goal of many tourists to these attractions was mere fun. Thus, they suggested little ecotourism motives. The services of the indigenous people and lodging in indigenous resorts did not have high effects on the travel of tourists and did not create much incentive for them. Manuscript profile
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  2 - Assessing Social Entrepreneurship Criteria in Rural Tourism Development: A Case Study of Gilan Province, Iran
  Hamed Fallah Tafti Fatemeh Doozandehziabary Asghar  Nabil
  10.52547/journalitor.35766.11.22.309
  In today’s world, finding practical solutions to deal with rural developments is required for the survival of the villages. On the other hand, many countries consider tourism as the economic driving force, setting as the main strategy in developing appropriate plans for More

  In today’s world, finding practical solutions to deal with rural developments is required for the survival of the villages. On the other hand, many countries consider tourism as the economic driving force, setting as the main strategy in developing appropriate plans for rural development. To this end, social entrepreneurship and tourism are given specific priority, the promotion of which could prepare the grounds for the development and progress of rural areas. Therefore, considering the fact that social entrepreneurship criteria are of great importance in rural tourism development and that few studies have so far been conducted on the assessment of the effectiveness of such criteria in fulfilling the development goals, this study sought to investigate social entrepreneurship criteria in rural tourism development in Gilan province, Iran. To this end, first, the criteria for social entrepreneurship in tourism were identified by reviewing the related literature. Then, a researcher-developed questionnaire was administered to thirty-five entrepreneurs, experts, and professionals in the field of tourism with at least five years of working experience who were selected via snowball sampling to identify the significance of each criterion with regard to the other ones. Finally, the investigated criteria were ranked using Interpretive structural modeling (ISM). According to the findings of the study, nine levels were identified for the ranking of the investigated criteria, with the ninth level, that is belief in entrepreneurship and the creative use of resources, being the most influential social entrepreneurship criteria involved in rural tourism development in Gilan province. Manuscript profile
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  3 - Investigating the Role of Iranian National Culture on Creating Images of Iran’s Tourist Destinations: A Case Study of Gilan Province
  mohamadreza taghizadeh joorshari Narges Delafrooz mamoud shabgu monsef saeed baghersalimi
  This study set out to investigate the effect of familiarity with a country’s culture on the images created in the minds of the foreign tourists visiting there, and the improvement of the public images made of smaller geographical units of that country such as its provic More

  This study set out to investigate the effect of familiarity with a country’s culture on the images created in the minds of the foreign tourists visiting there, and the improvement of the public images made of smaller geographical units of that country such as its provices as well. To this end, Gilan province was selected as the population of the study to research on. To collect the required data for testing the three hypotheses defined for this study, a 24-item questionnaire was administered on some 218 foreign tourists who visited different cities of Gilan province. The hypotheses and relationship between the research variables were analyzed through PLS software, using structural equation modeling techniques. The findings of the study suggested that familiarity with Iranian culture could improve Iran’s image and that of the Gilan province in the mind of a foreign tourist. Moreover, the impact of the Iran’s image on Gilan’s image was confirmed. Manuscript profile
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  4 - Tourism, Public Policy, Tourism Policy, Policy Implementation, Gilan Province
  Ezzatollah Abbasian shabnam zarjou seyyed Hamed Hashemi
  10.61186/journalitor.36230.11.24.35
  The current study set out to identify the influential factors involved in implementing public tourism policies in Gilan province, Iran. To this end, this developmental qualitative research applies an inductive approach and follows the interpretive-constructivist philoso More

  The current study set out to identify the influential factors involved in implementing public tourism policies in Gilan province, Iran. To this end, this developmental qualitative research applies an inductive approach and follows the interpretive-constructivist philosophy. The study’s population consisted of experts in the field of tourism, public policy, Gilan studies, and geography, out of whom some twenty experts were selected and interviewed using purposive snowball sampling. According to the findings of the study, technological, cultural, social, economic, and political-administrative factors were found to have contributed to the implementation of the public tourism policy in Gilan province. In this regard, the political-administrative factor was found to comprise bureaucracy reduction, education, and human resources development and improvement. Moreover, it was revealed that the social factors included strengthening social responsibility, increasing public and non-governmental organizations' participation, proper communication of the executive department with residents, and enjoying social capital. On the other hand, the results showed that the cultural factor consisted of utilizing cultural symbols, developing localized policies, and emphasizing the cultural structure of each region and that the technological factor included the emphasis on media advertisement and strengthening technological infrastructure. Finally, the economic factor was found to comprise participatory governance, proper financial planning, and proper budgeting. The main achievement of this research is its focus on the implementation aspect of policy-making and the recognition of various cultural, technological, social, economic, and political-administrative factors in the successful implementation of tourism policies, suggesting that in addition to economic factors, some other factors also contribute to the effective policy implementation, a fact which has been neglected in many similar studies. Manuscript profile