دفاتر خدمات مسافرتی

List of Articles دفاتر خدمات مسافرتی

Open Access Article
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1 - Diagnosing Human Relations in Tourism Agencies: The case of tourism agencies in South Khorasan Province
Abolfazi Danaei Amir Ghorbani Abolghasem Raesi

Despite significant changes and developments in the tourism industry in South Khorasan Province, there is almost no systematic and scientific investigation in this area. Given the region’s population, the number of tourism agencies and related activities has increased. More

Despite significant changes and developments in the tourism industry in South Khorasan Province, there is almost no systematic and scientific investigation in this area. Given the region’s population, the number of tourism agencies and related activities has increased. However, these businesses are not stable, and managers of such agencies leave their businesses after a period. Employees, too, dislike their working conditions. This study followed an applied and descriptive approach. The study included all tourism agencies in South Khorasan and considered all their employees. The statistical population comprised 105 employees of tourism agencies. Data were gathered based on a standard questionnaire where scores above 4 showed problems with the functionality of organizations; scores closer to 7 illustrated essential problems; and the scores below 4 showed negligible problems. Weisbord Six-Box Model was used to analyze the data. The results showed that the tourism industry in South Khorasan was not in proper condition and that people working in this area were looking for some improvements in their conditions. Manuscript profile
Open Access Article
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2 - Developing a Qualitative Model for Integrated Marketing Communication in Travel Agencies
ali mirtaheri abdollah Naami Alireza Rousta
10.52547/journalitor.36269.10.19.0

In today's competitive environment, companies have to use a variety of new communication methods to maintain profitable relationships with their customers. Therefore, this cross-sectional study which was based on the principles of interpretivism (social constructivism), More

In today's competitive environment, companies have to use a variety of new communication methods to maintain profitable relationships with their customers. Therefore, this cross-sectional study which was based on the principles of interpretivism (social constructivism), sought to develop a paradigm model for integrated marketing communication in travel agencies and tourism offices using grounded theory. The study period lasted from the beginning of 2020 to June 2020 and used interviews for collecting the required data. To this end, 12 detailed non-structured interviews were conducted on scientific-practical experts, including job experts in the tourism industry and university professors using the judgmental method. The collected data were then divided into fifty-two primary codes, fifteen sub-categories, and six core categories according to the open, axial, and selective coding using MAXQDA qualitative data analysis software. The study's results indicated that integrated marketing communications in travel agencies were derived from integrated analysis (causal conditions) and were influenced by contextual requirements (technical-individual), being able to produce the required outputs (purchasing, repurchasing, and creating the integrated marketing communications' recommended value in the travel and tourism industry) for realizing the central phenomenon if suitable strategies are adopted (aligning hardware and software tools in terms of optimal use of advertisement's mixed communication tools). Moreover, the intervening factors were determined by identifying environmental conditions-related categories using the textual data collected from the interviewees. Finally, the selected coding was performed according to the definition of the five assumptions obtained. Manuscript profile

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List of Articles دفاتر خدمات مسافرتی