List of Articles ایران

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  1 - Investigating the Role of Iranian National Culture on Creating Images of Iran’s Tourist Destinations: A Case Study of Gilan Province
  mohamadreza taghizadeh joorshari Narges Delafrooz mamoud shabgu monsef saeed baghersalimi
  This study set out to investigate the effect of familiarity with a country’s culture on the images created in the minds of the foreign tourists visiting there, and the improvement of the public images made of smaller geographical units of that country such as its provic More

  This study set out to investigate the effect of familiarity with a country’s culture on the images created in the minds of the foreign tourists visiting there, and the improvement of the public images made of smaller geographical units of that country such as its provices as well. To this end, Gilan province was selected as the population of the study to research on. To collect the required data for testing the three hypotheses defined for this study, a 24-item questionnaire was administered on some 218 foreign tourists who visited different cities of Gilan province. The hypotheses and relationship between the research variables were analyzed through PLS software, using structural equation modeling techniques. The findings of the study suggested that familiarity with Iranian culture could improve Iran’s image and that of the Gilan province in the mind of a foreign tourist. Moreover, the impact of the Iran’s image on Gilan’s image was confirmed. Manuscript profile
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  2 - Identifying Systematic Risk Factors in Companies Active in Iranian Medical Tourism Industry[1]
  Saeid Amirian Ali Mohammad Ahmadi Abbas Assari Arani Ezatollah Abbasian
  10.52547/journalitor.36051.9.17.0
  Today, medical tourism is considered a valuable industry for many countries' economies that have the potentials to receive patients. However, demand fluctuations have devastating effects on the medical tourism industry and put active companies at risk of bankruptcy. Sys More

  Today, medical tourism is considered a valuable industry for many countries' economies that have the potentials to receive patients. However, demand fluctuations have devastating effects on the medical tourism industry and put active companies at risk of bankruptcy. Systematic risks are among the factors involved in demand fluctuations, and companies' readiness to resist them is regarded as an important point in risk management. In cases where the companies are not ready in this regard, potential financial problems and widespread bankruptcy could bring about severe social consequences. The purpose of this study, therefore, was to measure systematic risks in companies actively involved in attracting medical tourists and to estimate the factors affecting such risks. To this end, the capital asset pricing model (CAPM) was used. In this method, the beta coefficient ( Manuscript profile
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  3 - Developing A Trust-based Organizational Health Model for the Iranian Aviation Industry
  Gholam Hosein  Torabian Badi Iraj  Soltani Hamid  Davazdah Emami
  10.61186/journalitor.37481.11.23.209
  Organizations are considered living entities whose character and identities, either healthy or unhealthy, are quite independent of their members. In this regard, it could be argued that a healthy organization can act efficiently to attract the citizens’ satisfaction, th More

  Organizations are considered living entities whose character and identities, either healthy or unhealthy, are quite independent of their members. In this regard, it could be argued that a healthy organization can act efficiently to attract the citizens’ satisfaction, thus developing social trust. On the other hand, the Aviation Industry consists of companies and organizations, playing a pivotal role in the economic, social, cultural, technological, and developmental programs in both developed and developing countries. Therefore, the organizational health of this industry can increase the citizens’ social trust. Accordingly, this applied-developmental qualitative study sought to present a model of social trust-based organizational health to be used in Iran’s Aviation Industry using a grounded theory method. The required data were collected via semi-structured interviews made with twenty experts. The collected data were then analyzed using the NVivo software, according to which 218 open and 32 axial codes were extracted through open coding. The findings of the study suggested that factors related to service quality, customers (the passengers), the Aviation Industry, and staff and managers (human resources) were among the causal conditions. Furthermore, the background conditions involved in the organizational health of the Aviation industry were the status of the managers, staff, airports, aviation fleet, and the industry. Moreover, the intervening conditions identified in this regard included political, economic, technological, social, and legal factors. On the other hand, the study found that strategies such as promoting strategic thinking, improving communications, increasing technological utilization, and improving organizational structure could help enhance the organizational health of the Aviation Industry. Finally, the outcomes of such an enhancement could affect customers (passengers), the Aviation Industry, the staff, and the managers (human resources). Manuscript profile