The Effect of Young Children on Impulsive Decisions of Families in Fun Traveling
Subject Areas :
Mohesn
Akbari
1
Esmaeel
Ramezanpour
2
Parmis
Moaf
3
Keywords: : Emotions, impulsive traveling, children’s participation in family decisions,
Abstract :
An important dimension of consumer behavior is making impulsive decisions. These decisions are shaped by a quick decision process, resulting from excitement and emotion. Impulsive traveling is one of the immediate behaviors in which a tourist travels to somewhere for which he or she has not carefully planned. There are many reasons behind this kind of behavior in tourism, including going to see somewhere for fun; pressures from friends, peers and family members; undeclared internal motivations; or even encouragement from destinations with different marketing tools. This paper examined the impact of children’s participation, in family decision-making, on the emotions of the decision maker in the family and the impulsive travel plans they made. The conceptual model is based on literature and research background, which showed relationship between variables (youth insistence, decision makers’ emotions and intention to travel impulsively). For sampling and data collection, a questionnaire was distributed among 384 families that had traveled impulsively to different locations of the province of Guilan. This is an applied study, and data collection followed descriptive-correlation based on structural equation modeling. SPSS 19 was used to analyze the descriptive data. For statistical inference, we used structural equation modeling (SEM) based on partial least squares (PLS) and Smart PLS2 software. Results showed that children’s participation in decisions affects impulsive family planning to travel. In addition, the mediating role of emotions was also confirmed showing that children that take part in family decision-making, not only increased the impulsive traveling of family members but also affected their emotions.
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